Daily News
From Home Furnishing Business
D2U Home Makes Expansive Introduction at HPMKT
April 13,
2025 by Karen Parrish in Business Strategy, Industry 
D2U Home, the residential furniture brand of global manufacturer UE Group, makes its largest-ever introduction with a wide range of home furnishings at the upcoming High Point Market.
Featuring collections across multiple categories designed to furnish every room in the home and complement any modern lifestyle, D2U will present its newest offerings in its spacious showroom at 300 S. Centennial St. The introductions include stationary and motion upholstery in both leather and fabric, case goods for complete bedroom collections, dining, and home entertainment, youth furniture, home office, and accent chairs.
The latest introductions include fabric stationary sofas with a retail price range of $699-$999, premium leather stationary at $1,399-$1,599, and bedroom collections starting at $999 for three-piece sets. These new products will be ready to ship in late spring or early summer.
Every collection in the showroom features high-quality construction, competitive pricing, and are supported by the company's commitment to speed-to-market, allowing brick-and-mortar retailers and mass merchants to quickly respond to consumer demand.
"Our global footprint combined with our world class, automated facilities and ability to execute offer our customers a stable and reliable resource capable of managing today's environment of uncertainty," said Frank Norton, president & CEO of D2U Home.
Following a soft launch in High Point last October, Norton said the team incorporated valuable retailer feedback from the market to refine its offerings, build retail-focused programs and develop a strategic position that allows it to stay nimble to evolving market conditions.
D2U Home is backed by UE Group, a world leader in office seating listed on the Shanghai Exchange. With manufacturing facilities spanning over three million square feet across China, Vietnam, and Romania, UE Group differentiates itself through its design capabilities, quality construction, and efficient production processes that ensure reliable delivery timelines—crucial advantages in today's challenging supply chain environment. It is parent company to several brands serving top markets in the U.S. and internationally.