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From Home Furnishing Business
Pottery Barn Kids & Pottery Barn Teen Announce Expansion of AERIN Collaboration
April 8,
2025 by Karen Parrish in Business Strategy, Industry 
Williams Sonoma, Pottery Barn Kids and Pottery Barn Teen, portfolio brands of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, announced the expansion of the popular collaboration with AERIN, the luxury lifestyle brand inspired by the style of its founder, Aerin Lauder.
The expansion builds on the successful collections with Williams Sonoma, Williams Sonoma Home and Pottery Barn Kids, and marks the first time Pottery Barn Teen has collaborated with AERIN. Rooted in Aerin Lauder’s classic yet modern design aesthetic, the new collections for kitchen, outdoor, home, baby, kid and teen spaces are based on the belief that living beautifully can be functional and comfortable.
“I am excited to expand our collaborations with Williams Sonoma and Pottery Barn Kids and introduce our first assortment with Pottery Barn Teen,” says Aerin Lauder, Founder and Creative Director of AERIN. “Each of these collections reflects the effortless sensibility of beauty and function, creating spaces that are both stylish and comfortable. From the timeless elegance of the Williams Sonoma pieces to the playful, thoughtful designs for Pottery Barn Kids and Pottery Barn Teen, this partnership brings my vision of living beautifully to every stage of life.”
Inspired by Lauder’s signature style and love for entertaining, the AERIN for Williams Sonoma expansion infuses new colors options onto popular tabletop and entertaining collections and adds new collectible pieces like bakeware and décor items. The new collection showcases Lauder’s affinity for natural rattan pieces, hand-painted ceramics, embroidered linens and dinnerware that features blue, pink and green blooms. These elegant products complement the popular AERIN for Williams Sonoma and AERIN for Williams Sonoma Home collections, with expansion to the Williams Sonoma Home collaboration launching later this year.
“Aerin Lauder has an extraordinary ability to design products that feel both luxurious and livable,” said Williams Sonoma and Williams Sonoma Home President, Felix Carbullido. “Our latest collaboration expansion adds additional pieces to our popular assortment that continues to inspire our customers to elevate everyday living.”
The new collection for Pottery Barn Kids and inaugural collaboration with Pottery Barn Teen brings AERIN's love of florals, delicate prints and thoughtful design details to nursery, kids, teen and dorm spaces. The Pottery Barn Kids textiles feature charming gingham and floral woodland patterns, including a sweet fawn motif, along with scalloped accents that add a playful feel. Textiles and giftables can be embroidered with a monogram or name for a personalized touch.
The debut Pottery Barn Teen collection showcases romantic florals in soft pinks and blues, complemented by lush green vines, creating a serene and inviting bedroom or lounge space. The furniture for both Pottery Barn Kids and Pottery Barn Teen collections incorporate elegant lattice and raffia detailing true to AERIN’s signature style, crafted with the quality and safety standards Pottery Barn Kids and Pottery Barn Teen are known for.
“We chose AERIN as a partner because of the brand’s elegant aesthetic and our shared focus of quality designs that are crafted to last,” said Jennifer Kellor, President, Pottery Barn Kids and Pottery Barn Teen. “The collaboration started in nursery and kid spaces, rooted in Aerin Lauder’s experience as a mother, and has since expanded into Pottery Barn Teen to serve even more life stages.”
For more information, please visit www.williams-sonoma.com, www.williams-sonomahome.com, www.potterybarnkids.com and www.potterybarnteen.com. Follow along on social @williamssonoma, @williamssonomahome, @potterybarnkids, @potterybarnteen and @aerin.
Photo: Williams Sonoma and Williams Sonoma Home Expand Collaboration with AERIN