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Fashion Snoops Rebrands to Future Snoops with Bold New Mission
April 8,
2025 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
After 25 years at the forefront of global trend forecasting, Fashion Snoops is declaring a bold new mission: to safeguard creativity from an algorithm-driven slide into sameness. Rebranding to Future Snoops, the company champions human creativity as the ultimate competitive advantage in an age where sameness has become the greatest business risk of all.
In a world becoming increasingly homogenized by data-driven decisions, Future Snoops is championing a different path forward. The agency, powered by a team of global wayfinders valued for their vision and instinct, sees the warning signs everywhere: creativity will continue to flatten into a self-reinforcing cycle of sameness if decisions are outsourced only to an algorithm.
In their newly released report, "The Creative Unflattening," released to mark the company’s rebrand, Future Snoops maps the bold reset businesses need to break free from "The Age of Average."
Key findings of the report, both a blueprint for change and survival manual indicate that:
— Despite infinite data and cutting-edge technology, creative stagnation and market homogenization across industries prevails
— What companies optimize for efficiency, they lose in distinctiveness
— What companies gain in predictability, they sacrifice in possibility
— That creativity is the currency of the future
From First Spark to Breakthrough Innovation
With a 25-year dedication to understanding the undercurrents of consumer behavior and cultural values before they surface, Future Snoops brings AI-powered tools together with the creator to ignite new possibilities that alone simply can't capture.
Lilly Berelovich, FS Co-Founder & CCO explains:
“Our evolution to Future Snoops reflects our core belief: in an increasingly homogenized world, creativity is the currency of the future—and it needs a human pulse. We don’t just deliver trends—we create space where ideas ignite, helping to fuel the breakthroughs only you can see.”
Founded in 2000 by Itay Arad and Lilly Berelovich, Future Snoops has grown from a New York startup into a truly global force. Their influence spans across womenswear, menswear, accessories, youth, active, home, tech, automotive, food + drink, beauty and wellness, guiding brands toward distinctiveness in a world pushing toward sameness.
To mark this 25-year milestone, Future Snoops is hosting exclusive future trend presentations and industry gatherings in London and New York City, creating spaces where creative perspectives can collide and new futures can take shape.
Download "The Creative Unflattening" Report
Future Snoops Website