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From Home Furnishing Business

Ashley Opens Retail Store in Illinois & Makeover Teen Center in Community

April 1, 2025  by Karen Parrish in Business Strategy, Industry   

Ashley will celebrate its open doors with a Grand Opening event on April 12, from 10 a.m. to 2 p.m. CST at the new location. This public event will feature a live DJ, face painting, light refreshments from local vendors, a bouquet bar workshop, and exciting giveaway prizes drawn every hour. The first 50 guests in line will receive a free Stanley Tumbler, and one lucky winner will receive the Grand Prize: a 50-inch television. Register here to sign up for the workshop and learn more about the event.

“We’re thrilled to open our doors in Gurnee and join such a vibrant and welcoming community,” said Lexie Paswater, Senior Vice President of Marketing at Ashley Global Retail. “At Ashley, every choice we make—from the styles we carry to the layout of our showrooms—is made with our customers in mind. We’re proud to offer high-quality, on-trend furniture with flexible financing options to fit any budget. We can't wait for the Gurnee community to experience what makes Ashley unique."

The interior layout includes the newest Ashley 7.0 store concept with a simplified, bright, open floor plan and fresh construction elements. Customers can experience Ashley’s new mattress gallery featuring Ashley Sleep®, Stearns & Foster®, Nectar and Tempur-Pedic mattresses. The showroom features complete lifestyle vignettes, down to the final detail of lighting, rugs, and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses, and accessories.

As part of its dedication to the community, Ashley will gift a furniture makeover to the Gurnee Teen Center to help create a more welcoming space for teens to enjoy during the after-school drop-in program. The program offers a safe and supportive space for teens to connect, partake in educational activities, learn new skills, and have fun.

“We’re incredibly grateful to be the recipients of Ashley’s generosity and its first step into supporting the local community,” said Alexi Ragans-Stauffer, Program Director at the Gurnee Teen Center. “Some of our furniture is falling apart, and Ashley is stepping in at just the right time with high-quality pieces that will make a real difference.”

The furniture makeover will commence this Spring, with the Gurnee Teen Center team working closely with Ashley to select pieces that reflect comfort and functionality. This collaboration ensures the space is thoughtfully designed to support the teens’ needs.

“Enriching the lives of others has always been a core value of the Ashley brand, and it always will be,” said Drew Maddux, Executive Vice President of People Development at Ashley Global Retail. “When we open a store in a new location, it’s not just about business, it’s about becoming part of the community and making a meaningful impact. The Gurnee Teen Center is doing incredible work, and we’re honored to support their mission in any way we can.”

The Gurnee store will employ approximately 10 people. Store hours will be Monday through Saturday from 10:00 a.m. to 9:00 p.m. and Sunday from 12:00 p.m. to 8:00 p.m. CST. Customers interested in learning more about their local Ashley store can connect with Ashley through their local Ashley Facebook page.