Daily News
From Home Furnishing Business
Taylor King Announces Cass Key Accepts Role of Creative Director
April 1,
2025 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
Taylor King is thrilled to announce that Cass Key has accepted the role of Creative Director. This well-deserved promotion comes after Cass’s remarkable performance in her previous position as Sales & Marketing Director, where she exceeded expectations in just a few short months.
Since joining Taylor King, Cass has brought fresh energy and innovative ideas that have positively impacted all areas of the business, from sales and marketing to design and product development. Her contributions have gone beyond her initial scope, and her passion and enthusiasm have been evident in every aspect of her work. Cass’s thorough approach to projects and communication has been vital to the success of various initiatives, and the Taylor King team is eager to see how she will continue to elevate the company’s design and merchandising efforts.
“We are beyond excited to promote Cass to Creative Director,” said Nicole Bailey, President of Taylor King. “Her skill set in design, merchandising, and sales has already strengthened our creative position in the marketplace, and we’re confident that her leadership will guide the direction of our future product, design, and fabric offerings. Her infectious enthusiasm not only inspires our team but has also resonated with our customers.”
As Creative Director, Cass will oversee Taylor King’s design, merchandising, and product development efforts, ensuring that the company continues to offer exceptional, custom-made upholstered furniture that reflects its commitment to quality, craftsmanship, and innovation.
The Taylor King team is looking forward to debuting a stunning showroom and an engaging selling story at the Spring Market ’25 in just five weeks, and they are excited for the next chapter of growth and creativity under Cass’s leadership.