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From Home Furnishing Business
Pottery Barn, Pottery Barn Kids & Pottery Barn Teen Announce Expansion of Collaboration with LoveShackFancy
March 26,
2025 by Karen Parrish in Business Strategy, Industry 
Pottery Barn, Pottery Barn Kids and Pottery Barn Teen, portfolio brands of Williams-Sonoma, Inc., announce an expansion of the popular collaboration with beloved fashion and lifestyle brand, LoveShackFancy. The expansion includes new collections that build on the popularity of the existing partnership with Pottery Barn Kids and Pottery Barn Teen and includes a debut collaboration with Pottery Barn.
The new LoveShackFancy for Pottery Barn collection combines LoveShackFancy’s beloved romantic style with Pottery Barn’s craftsmanship, resulting in products designed for the entire home. Adorned with bows, ruffles, and lace, the inaugural LoveShackFancy for Pottery Barn collection takes inspiration from vintage pieces, and layers in LoveShackFancy’s signature prints and patterns on an assortment that includes tabletop, bedding, bath textiles, decor, wall and window coverings, flooring, and seating. The collaboration features a range of design details, including delicate lace crochet on the sheets, pillows, and napkins, diamond-stitched quilting for a luxurious texture on the bedding, embroidered embellishments on the towels and pillows, and glassware with etchings and hand-cut patterns.
Pottery Barn Kids and Pottery Barn Teen expand their collections with new designs drawing inspiration from LoveShackFancy’s beloved pastel ombre fashion capsule and delicate floral prints. The new collections are designed with eco-minded materials and quality craftsmanship, including GREENGUARD Gold Certified furniture, organic cotton bedding, dorm décor, textiles for nursery, kids and teen rooms and outdoor accessories to complement the summer season in LoveShackFancy’s signature feminine style.
“Together with LoveShackFancy, we’ve created a truly special collection that celebrates both heritage and quality design,” says Monica Bhargava, President, Pottery Barn. “Our debut collection blends timeless elegance with whimsical charm and quality craftsmanship creating thoughtfully crafted pieces that inspire everyday moments of beauty.”
“The LoveShackFancy aesthetic continues to inspire us to innovate our collaboration for baby, kids, teen and dorm,” said Jennifer Kellor, president, Pottery Barn Kids and Pottery Barn Teen. “The response has been overwhelmingly positive, and we’re excited to expand our collection with beautiful summer and dorm designs in new product categories that embody the LoveShackFancy lifestyle for all life stages.”
“Years in the making, I’m beyond excited to finally share our LoveShackFancy x Pottery Barn collaboration, building on the success of our collections with Pottery Barn Kids and Pottery Barn Teen,” said Rebecca Hessel Cohen, Creative Director and Founder, LoveShackFancy. “This collection is my dream home—made for you. It’s the ultimate expression of our lifestyle, where vintage romance meets everyday elegance. Partnering with the Pottery Barn brands over the years has been such an incredible experience, allowing us to expand our vision for the home in new and inspiring ways—from dreamy china to charming furniture and thoughtful pieces for kids, baby teen and dorm spaces. It’s been an absolute joy to bring this world to life together.”
The collections are now available exclusively in select stores, and online at potterybarn.com, potterybarnkids.com and potterybarnteen.com. Follow along on social @potterybarn, @potterybarnkids, @potterybarnteen.