Daily News
From Home Furnishing Business
Beyond, Inc. Announces the Launch of Overstock 'O’ Event
March 24,
2025 by Karen Parrish in Business Strategy, Industry 
Beyond, Inc., owner of Bed Bath & Beyond, Overstock, and buybuy BABY is excited to announce the launch of the first ever Overstock Anniversary ‘O’ Event, a celebration commemorating Overstock’s founding in the spring of 1999. In addition to great customer deals, our subsidiary, Commercial Strategies, Inc., will be launching our first ever crowdfunding offering of a tokenized digital security linked to Overstock intellectual property on April 24th on tZERO’s brokerage platform.
From April 24 - 28, customers can expect to discover jaw-dropping discounts on a vast array of closeout deals, spanning every corner of their homes and lifestyles — including rugs, patio furniture, living room furniture, home décor, bedding, mattresses, and jewelry.
“This event is more than just a sale—it’s a celebration of our roots and the early green shoots we are seeing around the revival of our iconic Overstock brand,” said Marcus Lemonis, Beyond Charman of the Board and Principal Executive Officer. “Overstock was founded on the idea that quality should not have to come at a high price, and that advanced technology would make commerce better. This event ignites our commitment to support our technology investments and create industry-leading customer events. Our mission with Overstock is to embody a growth mindset."
“We are bringing back the incredible deals that made Overstock a household name and celebrating the ‘O’ digital security token offering by our subsidiary Commercial Strategies, Inc., launching on April 24th on tZERO’s brokerage platform. This signals our commitment to the Overstock brand, and our excitement around its intellectual property tokenization to unlock shareholder value,” said Adrianne Lee, President and CFO of Beyond.
Don’t miss out on the first-ever Anniversary ‘O’ Event —where savings come home.
Marcus Lemonis will host a live event on X Spaces titled “Tzero, Overstock, buybuyBABY…” to provide certain business updates and take questions from live participants at 5:30 p.m. ET on Monday March 24, 2025. This event can be accessed via his handle @marcuslemonis or the link https://twitter.com/i/spaces/1LyxBWmayZaKN
The company expects additional details will be available on O.com over the coming weeks. The offering of the digital security tokens by our subsidiary Commercial Strategies, Inc. will be made exclusively on tZERO’s brokerage platform and full detail relating to the offering will be available on tZERO’s brokerage platform operated by tZERO Securities, LLC, an SEC and FINRA -regulated broker dealer, on and following the offering launch date.