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From Home Furnishing Business
BEDGEAR Announces Partnership with Snooze Mattress Co.
March 24,
2025 by Karen Parrish in Business Strategy, Industry 
BEDGEAR®, renowned in the sleep industry for pushing boundaries to offer innovative solutions for people who aspire to Wake Ready®, announces that it will be partnering with Snooze Mattress Co. to launch a first-of-its-kind retail store in Cork, Ireland. The store, which will be Snooze Mattress Co.'s first international location, will be located at Units 14 and 15, Ground Floor, South Ring Business Park, Kinsale Rd, Ballyphehane, Cork, T12 N6KR, Ireland and will officially open on Friday, March 28.
While this partnership represents the next step in BEDGEAR's ongoing global expansion, it also marks a new phase in the partnership between BEDGEAR and Snooze Mattress Co. Although the two brands have worked together domestically, this endeavor transforms the relationship into one that spans both sides of the Atlantic.
"This expansion is more than just a new location—it's a shared vision coming to life on a global stage," BEDGEAR Founder/CEO Eugene Alletto said. "At BEDGEAR, we've always believed in aligning with partners who challenge the status quo and prioritize innovation. Snooze Mattress Co. embodies that spirit. Together, we're not just bringing better sleep to Ireland—we're waking the world up to what's possible when comfort, technology, and purpose come together."
At this new Cork location, Snooze Mattress Co. will be offering Irish shoppers a best-in-class assortment of BEDGEAR's Performance® sleep solutions. This includes the award-winning and bestselling Storm Performance® Pillow, cutting-edge Performance® mattress protectors, and innovative, instant-cooling and moisture-wicking Performance® sheets—all engineered to boost recovery and personalize the way the world sleeps.
In other words, this new location won't just be another mattress store—it will be a reimagined sleep experience where consumers can find personalized solutions to optimize health, wellness, and recovery through sleep.
"At Snooze, we're not just selling mattresses—we're reimagining what sleep can be," Snooze Mattress Co. Founder/CEO Matt Smith said. "We're proud to be the only sleep shop in all of Ireland and the only mattress and wellness store on the planet expanding fast as a global franchise. By partnering with forward-thinking brands like Eugene Alletto and BEDGEAR that truly believe in sleep disruption—and by teaming up with incredible local legends like John Griffin and Kenneth Sexton—we're disrupting the sleep industry one dream at a time. If you think mattress shopping is boring, think again. Whether you stop by before, during, or after our grand opening, we guarantee an experience unlike anything you've ever seen in the world of sleep. Pajamas optional, fun mandatory."
Griffin and Sexton, who will serve as local owners of the new location, share Smith's excitement and vision for what the future holds in Cork.
"Snooze Mattress Ireland is thrilled to bring better sleep to Ireland," the pair said. "Our mission is to help people find their perfect sleep system, improving not just their rest but their overall well-being. With expert guidance, innovative sleep solutions, and a commitment to comfort, we're here to make quality sleep a reality for everyone. We carry the best mattress brands, including Snooze, BEDGEAR, and so much more. After all, if you don't Snooze, you lose!"
With this partnership, BEDGEAR continues its mission to redefine the sleep experience globally—one personalized fit and Performance® product at a time.