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Saatva Celebrates 15th Anniversary in Business of Sleep
March 23,
2025 by Karen Parrish in Business Strategy, Industry 
Saatva, the largest online retailer of American-made luxury mattresses, celebrates its 15th anniversary of transforming the business of sleep. The company has experienced consistent growth since its inception in 2010, founded on the principles of delivering comfort, value, and service.
“We are incredibly proud of the impact Saatva has had on the sleep industry over the past 15 years,” said Ron Rudzin, CEO of Saatva. “We remain committed to delivering the highest quality sleep experiences to our customers, and we are excited to continue innovating and expanding our offerings in the years to come.”
A Unique Manufacturing and Delivery Network
Each Saatva mattress is meticulously crafted to order in one of the regional factories located across the United States and delivered by one of more than 150 delivery partners nationwide. Saatva’s unique network ensures that mattresses arrive “factory fresh” and travel on average less than 100 miles from the factory to the customer’s home, minimizing environmental impact. This commitment to efficient delivery aligns with Saatva’s eco-friendly philosophy.
“Best in Class” Products
From its inception with the Saatva Classic Innerspring Mattress, Saatva has consistently introduced “best-in-class” products across various categories. The current product line includes:
2010: Saatva Classic Innerspring Mattress – the one that started it all
2015: Saatva Loom & Leaf Mattress – ultra-premium memory foam that’s never folded, rolled, or stuffed in a box
2016: Saatva Zenhaven Latex Mattress – all-natural, 100% pure latex comfort
2017: Saatva Adjustable Base Plus – where good sleep meets great technology
2018: Saatva Bedding – 100% organic, eco-friendly long-staple cotton
Saatva expanded into bedding with organic cotton sheets, pillows, mattress pads, and foam and latex mattress toppers to further enhance the top-of-bed experience.
2019: Saatva Solaire Adjustable Mattress – customizable, precision comfort for couples
2019: Saatva HD Hybrid Mattress – the first luxury mattress designed for higher body weights
2019: Saatva Beds – beyond-the-mattress contemporary design
2019: Saatva’s New York Viewing Room – the flagship retail experience
Saatva opened its first retail location, in the heart of New York’s Midtown East neighborhood. The 3,300-square-foot space was designed by renowned interior designer Vicente Wolfe, who describes the Viewing Room as “a sensory experience that represents what Saatva stands for.”
Saatva partnered with Samsung to outfit the Viewing Room with state-of-the-art retail technology, including floor-to-ceiling LED monitors with customizable messaging at the entrance, tablets, and wall screens throughout the space that feature product and company information, and uses behavior-sensing technology to analyze a customer’s viewing habits and movements to deliver specific information about products as they move throughout the space.
2020: Saatva Latex Hybrid Mattress – a 100% natural and organic latex hybrid mattress
2022: Saatva Memory Foam Hybrid Mattress – A fresh take on memory foam for cooler sleep
2023: Saatva Rx Mattress – The first luxury mattress designed for chronic back & joint conditions
2024: Saatva Contour5 Memory Foam Mattress – Luxurious body-hugging comfort and pressure relief
2025: Saatva Murphy Bed Mattress – The first luxury mattress designed just for Murphy beds
Saatva’s Nationwide Viewing Room Expansion
Saatva’s rapid expansion continues across the U.S. with new Viewing Rooms offering customers the opportunity to experience Saatva’s luxury mattresses in person.
The name Saatva was inspired by the word “sattva.” In Hindu philosophy, sattva represents purity, wholesomeness, and virtue. It is one of three gunas, or attributes, that all human beings possess.