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From Home Furnishing Business

ISFD & HPxD Host Expert Panel at HPMKT "That Costs What!? Why??” 

On April 27, at 1 pm, in the ANDMORE Seminar Room on the top floor of Suites at Market Square, an expert panel hosted by The International Society of Furniture Designers (ISFD) and High Point x Design (HPxD) will answer the question that is often a customer's main concern: That Costs What!? Why?? Understanding and Communicating the Value of Home Furnishings. Leaders representing nine major furniture brands that build to different value propositions and price levels will join two professional furniture designers and a residential interior designer to show you how to answer this most important question.

“This panel is a group of industry all-stars whose expertise extends from crafting a brand's value  proposition to designing furnishings to fit that strategy to monitoring the manufacturing  process so that each piece fulfills its brand's promise,” stated ISFD executive director, David  Blair. “Their discussion will give you a unique opportunity to understand and explain all of the  elements of value in home furnishings."

Sharing their expertise are Alex Shuford, CEO,  RHF, Inc., President Century Furniture; Maurishka Pinedo,  President, Cisco Home; Sean O’Connor,  President, Universal  Furniture; Dudley Moore,  Co-owner, Otto &  Moore; Taylor West,  Partner, West  Design Group; Kate McKee, Lead  Residential Designer, Barbour  Spangle Design; Jane Dagmi, Managing Director,  HPxD, and Moderated by  Cindy Hodnett,  BridgeTower Media.

"The most discerning customers have a desire to acquire better products, made with better  materials and by more talented makers," said Alex Shuford, CEO, Rock House Farm, Inc. and  President of Century Furniture. "We are seeing this across a wide range of product categories.  Unfortunately, with home furnishings, the "why" is often hidden from view, which leaves  intelligent consumers without the one thing they need, information."

“I would hope our panel conveys not only the various cost factors in producing home furnishings," said Dudley Moore, co-owner of the furniture design firm Otto & Moore, "but also the importance of telling the story of what living in a beautiful environment does for an  individual’s happiness and well-being. Additionally, I hope to make the point that value and  beauty are available at every price point so that no consumer is left behind in the pursuit of a  lovely and functional home.”  



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