American Leather Hosts Panel with Design and Brand Experts

March 13, 2025  by Karen Parrish in Business Strategy, Industry   

The event is presented by American Leather and will take place April 26, at 4:00 PM in the company’s showroom on the 5th floor of Showplace. Following the discussion, attendees are invited to join American Leather's exclusive Saturday evening party, 5:00-9:00 PM.

Led by moderator Ericka Saurit, founder and creative director of Saurit Creative, the discussion will delve into crafting compelling narratives and immersive brand experiences that connect with clients on a deeper level. Guests will learn to translate the essence of their designs into messaging that resonates, evokes desire, and elevates their brand. Through expert insights and real-world examples, attendees will discover how to sell the experience of design—far beyond the look.

The roster of panelists features specialists in the luxury realm of home and product design, interior design, architecture, brand experience and communications. They are:

Cathy Purple Cherry – Principal and founder of Purple Cherry Architects, specializing in designing extraordinary residences and estates across the country, with a focus on view-oriented properties. Her book, The Design of a Country Estate, was published fall 2024.

Isabel Ladd – Interior designer known for her vibrant and eclectic style, blending bold colors and patterns to create uniquely personalized spaces, she is the founder of Isabel Ladd Interiors. A sought-after speaker whose work has been featured in more than 75 top design publications, Isabel is also a brand partner with several leading interior products manufacturers.

Stéphanie Le Rouzic – Creative force behind the French design studio, Fifi Mandirac + Mars Avril, she is known for her independent, playful and colorful designs that bring joy and creativity to daily life.

Ashley Ross – Principal designer at Muse Noir Interiors, recognized for her inventive approach to interior design, creating spaces that reflect individuality and sophistication, she was selected by House Beautiful for their 2024 Next Wave class of bold, innovative rising design stars and has received numerous other accolades for her work.

Lance Trachier – Creative Director at American Leather, brings a fresh, uninhibited perspective to the brand's versatile, innovative approach to modern handcrafted upholstery.

Moderator Ericka Saurit is a strategic branding and creative impresario dedicated to building iconic home brands that inspire connection and transform how we live.

American Leather is a founding member of the Sustainable Furnishings Council and a member of HPxD. Dedicated to fully customizable, sustainable, made in the USA products, their collections of exceptionally-crafted leather and fabric-covered seating and coveted Comfort Sleepers® resonate with finer retail partners, professional interior design firms, hospitality and resort clientele worldwide.