Daily News
From Home Furnishing Business
Shifman Makes Strategic Leadership Announcements
March 10,
2025 by Karen Parrish in Business Strategy, Industry 
Shifman Mattresses, a leader in luxury handcrafted mattresses, has made new strategic leadership appointments recently. Industry veteran Jeff Quinn has been named vice president of sales. Andi Jones has been promoted to director of product development and training, and Addie Preston has joined the company as director of national accounts.
Quinn, a seasoned entrepreneur with over 30 years of experience in retail, manufacturing, and digital sectors, brings a deep understanding of both the independent and national retail landscape. In his new role, he oversees all sales operations, including developing strategic partnerships, enhancing the brand across all business channels, and cultivating Shifman's network of trusted retail relationships. He works closely with company president Bill Hammer and his brother, Mark Quinn, senior vice president of sales and marketing.
Jeff’s career began as a franchisee of Mattress Firm, where he built one of the company’s most successful multi-unit operations before selling it back and taking on a corporate leadership role. He later co-founded Spink & Co., a farm-to-bed luxury mattress brand.
“Our people are the cornerstone of our company and 2025 will be a major growth year for Shifman, so we need to make sure we have the right talent in place to help us make our retail partners successful in the luxury bedding category,” said Hammer. “Shifman’s unique position as a family-owned and operated business for 132 years that has always done business with other family-run businesses provides us great insight into how those bonds can drive success for all parties.”
Andi Jones joined Shifman in 2023 with 20 years of experience in retail and manufacturing with top brands such as Sleep Number, Mattress Firm, Intellibed and Purple. Promoted from territory sales manager, she will take on a dual leadership role, guiding product development and sales team training. She will oversee the creation of Shifman’s premium mattress collections, ensuring they deliver unparalleled comfort and design. Additionally, Jones will lead training initiatives to empower Shifman’s sales team with the knowledge and skills to help retailers succeed in the luxury bedding market.
“Andi is amazing. Her experience as a retailer gives her the skills she needs to help our team help our customers win. Andi’s sense of style, her love and appreciation for the details, and her expertise in the luxury category, will make her the best product designer in the industry,” said Mark Quinn.
Addie Preston has been hired as director of national accounts. With a strong background in national account management and business development in retail and financial technology industries, Preston will focus on strengthening partnerships with Shifman’s top retail customers, driving collaborative growth, and aligning business strategies for long-term success. Prior to joining Shifman, she worked with Purple, Sinomax/Dormeo, Tempur-Sealy and Mattress Firm.
Preston reports to Jeff Quinn, who said, “Addie’s extensive experience and strategic mindset make her an excellent fit for this role. She has a proven track record of building strong retail partnerships and driving meaningful growth. We are confident that her leadership and industry expertise will bring tremendous value to both our company and our retail partners as we continue to expand and innovate.”
Shifman Mattress Co. will showcase its team and products at High Point Market next month at 108 E. Martin Luther King, Jr. Drive, 3rd Floor.