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Mattress Firm Unveils Sleep Index Survey by The Harris Poll
March 9,
2025 by Karen Parrish in Business Strategy, Industry 
With clocks set to change, Mattress Firm, the nation's largest mattress specialty retailer and trusted sleep authority, has unveiled the findings of its latest Sleep Index survey conducted by The Harris Poll. The new research provides insight into how Americans really feel about sleep—both in their daily lives and in the context of seasonal changes.
The findings show that while many people report getting enough rest, sleep quality remains an issue. Seasonal changes, such as daylight saving time and increased travel in spring, influence shifting sleep patterns and underscore the need for better sleep solutions.
In advance of Sleep Week, which includes the end of daylight saving time (March 9), National Napping Day (March 10) and World Sleep Day (March 14), Mattress Firm unveils these new insights to advance the conversation about what makes for a good night's sleep. To help more Americans get better ZZZ's every night, the retailer is also sharing exclusive Sleep Week promotions and expert recommendations on how to reach destination dreamland.
"Getting enough sleep is essential, but quantity alone isn't the full picture. True rest comes from both the right amount of sleep and good sleep quality, which is unique to each person. Prioritizing a consistent sleep schedule and a comfortable sleep environment, including your mattress, can make all the difference in how refreshed you feel each day," said Dr. Jade Wu, board-certified sleep psychologist and Mattress Firm sleep advisor. "Whether it's spring break travel or the shift from daylight saving time—occasional disruptions happen, and that's okay. What matters is returning to healthy sleep habits and prioritizing rest as you settle back into your routine."
The national survey conducted in February 2025 by The Harris Poll, of more than 2,000 Americans, from Gen Z to Baby Boomers, asked about their sleep habits and revealed some surprising facts about their nightly shuteye (or lack thereof). Here's what the respondents had to say:
A Disconnect Between Sleep Quantity and Quality
— Although the majority (58%) reported getting 7+ hours of sleep per night, 53% rate their sleep quality as "fair" or "poor."
— Women were more prone to sleep quality issues, with 55% of women rating their sleep as "fair" or "poor," compared to 50% of men.
Bedtime Behaviors: The Good, The Bad and The Restless
— When asked where they typically sleep best, the vast majority advised that they sleep best in their own bed (93%). However, many are overdue to invest in their sleep systems, with 26% reported that they are sleeping on mattresses past their prime (seven or more years old).
— Seven in ten said some kind of noise helps them sleep, with favorites including nature sounds (45%) and white noise (22%). Younger respondents (18-34-year-olds) especially opt for nature sounds (58%) to help them sleep – more so than any other generation.
— A third of respondents (35%) believe dreams have deep meanings, and one-quarter (25%) think dreaming is important to their wellbeing.
— However, the number of participants who remember their dreams is mixed with 38% rarely remembering their dreams and 32% reporting they often remember them.
The Impact of Spring Awakenings on Sleep
— When it comes to daylight saving time, 44% love the longer daylight and adjust easily, yet nearly as many (40%) say it's outdated, frustrating and needs to go.
— 42% have had their sleep affected in some way by daylight saving time with women reporting feeling the effects on their slumber more than men (46% of women vs. 37% of men).
— Many indicated actively trying to protect their sleep while traveling. Methods to minimize lost sleep and jet lag vary greatly, but top tactics include booking only direct flights (28%), taking short exercise/stretching breaks during travel (27%) and traveling with their own pillow (26%).
In honor of Sleep Week, Mattress Firm is making it easier to invest in better rest by offering an additional 15% off select mattresses and more from 8 p.m. – 8 a.m. daily, March 10 through March 16, using promo code: SLEEPWEEK. With research showing that quality sleep remains a challenge for many, these limited-time deals provide the perfect opportunity for Americans to upgrade their sleep setup and take a step closer to achieving their best rest.