Daily News
From Home Furnishing Business
Spring Air Introduces Adjustable Cruise Bed Base
March 5,
2025 by Karen Parrish in Business Strategy, Industry 
Spring Air International, a Top 20 bedding manufacturer, is the exclusive distributor of the Cruise rocking bed base, a patented, premium product manufactured by Innova Sleep Systems that takes the adjustable bed base concept to an entirely new level with advanced health and wellness benefits.
Beyond the usual ability to raise or lower the head and foot sections of a mattress, the Cruise offers a head-to-toe rocking motion that like a baby in a cradle, provides a relaxing movement that enriches the quality of sleep and the ability to fall into slumber faster.
“The head-to-toe elliptical movement triggers a vestibular massage that not only helps soothe anxiety by lowering cortisol levels but also engages the body’s parasympathetic response to promote overall health and wellness,” said Nick Bates, president, and chief executive officer of Spring Air. “Rocking stimulates the body’s natural product of melatonin, our natural sleep aid, and studies have shown that rocking can increase the duration of deep sleep stages, leading to more restorative sleep.”
Additionally, he said that the rocking motion also promotes relaxation, helps reduce pain by releasing endorphins and the gentle movement can be beneficial for people with chronic pain and muscle tenderness from fibromyalgia. Studies have also noted increased circulation thanks to the rocking motion, which is essential for diabetics and arthritis suffers.
Among the Cruise’s many features, the rocking base offers wave and pulse massage modes and includes an underbed light. Operated by a wireless, backlit remote with two preset memory positions, flashlight and timer, the bed base automatically stops rocking after six hours and returns to the horizontal position. Suggested retail for the Cruise in queen is $3,999 pending any additional tariffs.
“Innova Sleep Systems is excited to partner with Spring Air International in the distribution of the Cruise,” said Lauren Wu, director of operations. “We sought out Spring Air due to their extensive global reach along with their long-standing reputation for excellence and integrity. Introducing this unique, head-to-toe rocking, adjustable bed base together aligns with both Innova and Spring Air's commitment to enhancing sleep technology while closely listening to the wants and needs of consumers. We believe this partnership will have a significant impact on the retail landscape by offering consumers a distinctive sleep solution with unparalleled health and wellness benefits.”
Indeed, Bates said, “We are incredibly excited about the health and wellness benefits of this exclusive Spring Air product which arms retail sales associates with compelling features that provide their customers with valuable solutions. It’s a win-win scenario because the RSAs have the ability to boost their earning potential through higher-value sales, customers enjoy an exceptional experience and better sleep, ultimately fostering loyalty and repeat business for the retailer, and the increased ticket sales significantly enhance the overall profitability of their stores.”