Daily News
From Home Furnishing Business
E.S. Kluft Expands Agreement with Bed Quarter Co.
February 28,
2025 by Karen Parrish in Business Strategy, Industry 
Building on the commitment to expand its market presence internationally, E.S. Kluft has finalized an exclusive distribution agreement with Bed Quarter Co, a premium bedding and mattress company in the Kingdom of Saudi Arabia (KSA) & Middle East Region.
Bed Quarter Co has more than 30 showrooms across the Gulf Cooperation Council (GCC) and a strong retail presence in Saudi Arabia with 26 showrooms spread across Riyadh, Khobar, Dammam, Jeddah, Ehsa, Jubail and Qassim and an additional 15 stores in the Middle East. The bedding company will carry both Aireloom and Kluft mattress brands and expand in the region.
“E.S. Kluft will be providing Bed Quarter Co with true American luxury mattress products to elevate the shopping experience and provide customers with the best hand-made luxury mattresses in the marketplace,” said Jon Stowe, managing director of E.S. Kluft & Company. “This is particularly exciting for us as Bed Quarter Co has a stellar reputation, and this new agreement expands on the successful partnership we’ve had with Bed Quarter Co for a number of years.”
“Bed Quarter Co, with its vast presence in the Middle East and partnerships with world-renowned brands, is gaining a significant boost with the addition of Aireloom and Kluft to its portfolio. This partnership will offer premium customers a wider range of made-in-America luxury and premium mattresses to choose from,” said Arun Sharma, CEO of Bed Quarter Co.
The collaboration between E.S. Kluft and Bed Quarter Co has driven significant growth since the partnership began in 2019. Specifically, from January 2024 to January 2025, Bed Quarter Co saw a 112% sales increase over 2023, highlighting a strong demand for luxury American-made mattresses in the Middle East.
The new agreement with Bed Quarter Co marks another milestone in E.S. Kluft’s growing international footprint. The California-based company currently has a presence in Australia, U.K., Greece, Israel, Kuwait, Chile and Mexico, with plans to expand in Europe and China in the next 12 months.
“Signing this new agreement with Bed Quarter Co is significant for us as it reinforces our path to sustained growth and furthers our commitment to foster strong partnerships and deliver the highest quality, luxury products,” said Stowe.
Photo: (from L to R): Yaman Farhat – Head of Manufacturing & Distribution, Bed Quarter; Mohammad Al Fashtaki – Head of Brands, Bed Quarter Co; Arun Sharma – CEO, Bed Quarter Co; Jon Stowe – Managing Director, E.S. Kluft & Company; Brett Swygman – Senior Vice President, Sales West, E.S. Kluft & Company; Magali Castillo – Vice President of Marketing, E.S. Kluft & Company.