Daily News
From Home Furnishing Business
Lovesac Co. Partners with Habitat for Humanity Nationwide
February 25,
2025 by Karen Parrish in Business Strategy, Industry
The Lovesac Company, the technology driven company that designs, manufactures, and sells unique, furniture derived through its proprietary "Designed for Life" approach, announces a partnership with Habitat for Humanity, the global housing nonprofit organization dedicated to building strength, stability, and self-reliance through shelter. Together, the two organizations aim to make a lasting impact on families by providing sustainable comfort solutions for their homes at an accessible price point.
To date, and prior to penning this collaboration, Lovesac has proudly donated more than $600,000 worth of Sactionals and Sacs to Habitat, supporting affordable housing projects and creating change in communities nationwide. These contributions are sold through Habitat's 900+ ReStores. Habitat ReStores are independently owned home improvement stores operated by local Habitat organizations, where items are sold at a discounted rate and help fund local housing initiatives. This year, Lovesac is committing to donating a minimum of $150,000 in products, furthering its dedication to sustainability and community support.
To kick the partnership off, both Habitat for Humanity and Lovesac are working together to provide relief in disaster impacted communities, including North Carolina following Hurricane Helene, and Los Angeles in response to the recent wildfires. Lovesac has pledged to donate more than $400,000 in product to Habitat ReStores located in Los Angeles and in North Carolina to support long-term disaster recovery efforts.
Lovesac's nearly 2,000 employees will also embrace the partnership through active participation in select Volunteer Build Days throughout the year, helping construct and refurbish homes alongside local Habitat affiliates. Lovesac showrooms will further enhance these efforts by collaborating with local Habitat ReStores through donations and volunteer opportunities, deepening their impact within the communities they serve.
"At Lovesac, we are rooted in sustainability and comfort for all, and we are proud to partner with Habitat for Humanity to transform the communities we serve through the power of safe, stable homes," said Shawn Nelson, Lovesac Founder and CEO. "By combining our premium, Designed for Life furniture with Habitat's dedication to building affordable shelter, we are creating spaces where families can not only live but truly thrive. This is incredibly important this year in communities impacted by natural disasters, and we're so grateful for this partnership that helps us actionize our commitment to making a tangible difference in the lives of our customers and communities."
Lovesac's Designed for Life (DFL) philosophy drives a commitment to bringing sustainability and Total Comfort to all homes. The brand has consistently prioritized making product donations to regional Habitat ReStores following photoshoots and events—extending the life of these items in a way that aligns with their mission to create meaningful impact beyond their original use.
"We are thrilled to embark on this new level of partnership with Lovesac," said Charlita Stephens-Walker, vice president of corporate partnerships and cause marketing at Habitat for Humanity International. "Their generous donation of Sactionals and Sacs support the goal of our ReStores to help improve the surrounding communities and provide an opportunity for more families to create homes where they feel safe and secure."
For more information about Lovesac's contributions to Habitat for Humanity or to explore ways to get involved, visit https://www.lovesac.com/habitat-for-humanity.