Daily News
From Home Furnishing Business
Mattress Firm Announces Partnership with Extend for FirmCare
February 25,
2025 by Karen Parrish in Business Strategy, Industry 
Mattress Firm, the nation's largest mattress specialty retailer, announced its partnership with Extend to offer customers modern product protection. The program, FirmCare® powered by Extend, supports Mattress Firm's ongoing commitment to offering the highest quality products paired with next-level customer service.
FirmCare powered by Extend provides protection against accidental damage to mattresses, as well as extended protection for adjustable bases. The program leverages Extend's broad experience in the mattress and furniture protection industry, making the integration with Mattress Firm swift and seamless across its more than 2,300 nationwide locations, and online at mattressfirm.com.
"At Mattress Firm, we're committed to providing our customers with the best sleep solutions, and that extends beyond just finding the right mattress. FirmCare powered by Extend allows us to offer added protection and peace of mind, ensuring that customers can enjoy their investment for years to come. By partnering with Extend, we've created a seamless protection program that enhances the customer experience while also driving value for our business," said Josh Feinberg, Executive Vice President of Merchandising and Innovation at Mattress Firm.
FirmCare powered by Extend comes with 24/7 online support and a convenient claims experience. Most claims are processed in 90 seconds or less, enhancing Mattress Firm's already positive customer experience and giving customers another reason to remain brand loyal if issues arise.
"We couldn't be more excited to provide Mattress Firm customers the ultimate product protection experience," said Extend Founder and CEO Woodrow Levin. "Customers come to Mattress Firm because they know that's where they'll get the best value for their dollar, and now they're able to extend the life of their products and gain even greater peace of mind thanks to FirmCare powered by Extend."
FirmCare powered by Extend utilizes Extend's pre-built technology to create an innovative program customized for Mattress Firm and its customers. The protection plan program includes a one-time replacement for mattress protectors, setting Mattress Firm apart from competitors. Additionally, Extend's field support capabilities simplified and streamlined the launch with in-field training at Mattress Firm locations, learning management content, detailed analytics and reporting.