BoConcept Highlights the Cancún by Morten Georgsen

February 18, 2025  by Karen Parrish in Business Strategy, Designer Weekly, Industry   

“The style is modern and classic, and the materials used are extremely durable, yielding longevity and sustainability," said Morten Georgsen, BoConcept's long-time designer and creative force behind the Cancún Collection. “The design process was a ‘long and winding road’ (to quote the Beatles). It was probably one of the toughest assignments the studio has had. Optimizing strength, creating great comfort with and without arms, finding the right foam and fabric and never forgetting the BoConcept DNA.”

The Cancún sofa features a deep, inviting seat designed for long summer afternoons spent basking in the sun or entertaining under the stars. Its organic curves and clean lines deliver a contemporary, welcoming aesthetic, while the matte green or matte ash gray lacquered frame provides a sophisticated, nature-inspired touch that seamlessly blends into outdoor surroundings.

BoConcept has long been known for its commitment to quality and craftsmanship, and the Cancún Collection is no exception. The frame is constructed from lightweight aluminum, making it easy to move while ensuring resilience against the elements. This thoughtful design makes it ideal for patios, terraces and gardens, offering homeowners a stylish and functional outdoor seating solution.

“Our inspiration was to do outdoor furniture, just better!" said Georgsen. “We investigated the market and the pros and cons of various designs and how they work under different conditions – weather, placement, moveability, storage, and more.”

Rooted in Danish design principles, the Cancún Collection embraces the timeless philosophy of "less is more." Georgsen, a master of elegant functionality, ensures that every element of his designs serves a purpose. From the carefully chosen materials to the precise proportions, Cancún reflects his ability to create furniture that is both stylish and practical.

“We chose aluminum for the chairs, as they should be easy to move around and stack, and steel for the tables, as a table must stay firm,” Georgsen said. “All are super anti-rust. And, as always at Morten Georgsen Studio, we strive to find the shortest distance between aesthetics and comfort. Soft welcoming lines, no sharp corners, and a long summer night comfort.”

One of the standout qualities of the Cancún Collection is its versatility. Whether placed poolside, on a rooftop terrace or in a garden nook, this lounge set seamlessly adapts to its surroundings. The neutral yet striking matte green or matte ash gray finishes pair effortlessly with a variety of outdoor decor styles, allowing homeowners to create a personalized oasis.

BoConcept's commitment to high-quality craftsmanship is also evident in the Cancún Collection. Thoughtfully designed with premium materials and attention to detail, this outdoor sofa is more than just furniture; it’s an invitation to slow down and savor the moment.

"Silvia Ferriz, Design Director in the studio, and I both have the pleasure of enjoying Cancún on our terraces every day,” Georgsen said. “She is the proud owner of the dining set, and I enjoy the lounge chairs. All in all. The hard work was really worthwhile.”

As interior and exterior spaces continue to merge, the demand for stylish yet practical outdoor furniture has surged. The Cancún Collection captures this trend with its refined aesthetic and forward-thinking design, proving that outdoor seating can be just as elegant and inviting as indoor furniture.

"Design is an evolution," Georgsen said. "Cancún is not just about creating a beautiful lounge sofa, chair or table; it's about crafting timeless pieces that enhance the way we live. Whether you're entertaining guests or simply unwinding, this collection is designed to complement and elevate your lifestyle."

BoConcept continues to push the boundaries of functional elegance with its latest outdoor offering. The Cancún Collection is now available for order, with delivery expected within 10-14 weeks.

For more information about the Cancún Collection and BoConcept's full range of modern, functional furniture, visit www.boconcept.com.