Daily News
From Home Furnishing Business
Wayfair, Inc. Announces Appointment of Diana Frost to Board
February 16,
2025 by Karen Parrish in Business Strategy, Industry 
Wayfair Inc. (NYSE: W), the destination for all things home, announced the appointment of Diana Frost to its board of directors, effective immediately. Frost, a seasoned executive with extensive experience in consumer brands, currently serves as Global Chief Growth Officer at Kraft Heinz.
"We are delighted to welcome Diana to our board of directors," said Niraj Shah, CEO, co-founder, and co-chairman of Wayfair. "Diana's deep expertise in brand strategy, innovation, and consumer engagement will bring invaluable insights to our goal of making it easy for customers to create a home that is just right for them. Her leadership and proven track record in driving growth at some of the world's most recognized consumer brands make her a fantastic addition to our board."
As Global Chief Growth Officer at Kraft Heinz, Frost oversees enterprise strategy, marketing excellence and capabilities, and innovation which encompasses insights, analytics and R&D. Frost has brought together these pillars to build a global growth and innovation engine that has played a critical role in the company's transformation.
"I'm thrilled to join Wayfair's board at such a pivotal moment for the company," said Frost. "Wayfair is a leader in redefining how people shop for their homes, and I look forward to contributing my experience in disruptive innovation, brand growth and consumer insights to support the company's continued success."
Prior to joining Kraft Heinz, Frost spent nearly 13 years at Mars, Incorporated, where she held several leadership positions across multiple categories. She began her career at PepsiCo and holds a BBA from Ivey Business School at Western University.