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From Home Furnishing Business
Paramount Sleep Co. Kicks Off Celebration for Anniversary
February 12,
2025 by Karen Parrish in Business Strategy, Industry 
Paramount Sleep Company, a leading luxury mattress manufacturer, has kicked off a year-long retailer giveaway to celebrate its 90th anniversary. The giveaway consists of a test rest program that runs February through December, offering exciting opportunities and free mattresses for retailers and consumers alike.
Each month, Paramount will award two 90th Anniversary model mattresses at each participating retail location: one for the consumer who completes a test rest, and one for the retail sales associate (RSA) who facilitates the test rest. Retailers are eligible to participate by displaying at least two of Paramount's new 90th Anniversary mattress models on their showroom floor.
Participating retailers will receive a comprehensive package of benefits and marketing support, including the Paramount 90th Anniversary sleep system top of bed display, exclusive and eye-catching signage, up to $2,500 in additional advertising support, a featured listing on Paramount Sleep Company website, comprehensive marketing materials, and detailed educational resources.
For each test rest conducted by the RSA and experienced by their customers, their names will be entered into a drawing. Each retail store will submit the entries to Paramount Sleep within 10 days of each month's end, and Paramount will draw from those names and announce the winners. Mattresses will be delivered to the retail store via Paramount's dedicated truck, with retailers handling final customer delivery. Mattress winners may upgrade to alternative Paramount mattresses by paying the difference in wholesale cost.
“In commemorating our 90 years of success as a family-owned and operated handcrafted mattress company, we have created a celebratory way to engage our customers and end-consumers with our brand and products. Our goal is always to help our retail partners drive business and reward them for their efforts and loyalty,” said Richard Fleck, president of Paramount Sleep.