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From Home Furnishing Business

Jola Interactive Teams with Feizy & Palliser for Website Wins

February 11, 2025  by Karen Parrish in Business Strategy, Industry   

Feizy, a respected leader in the luxury rug industry, took home six w3 Awards, including Gold in General Websites Redesigned – Shopping, alongside five Silver awards. The award-winning revamped website was thoughtfully designed to honor Feizy’s 50-year legacy, a journey that began with founder John Feizy, one of the most legendary figures in the home and rug industry.

Over the decades, Feizy has grown into one of the largest and most respected rug suppliers in the U.S., known for its vast selection and the cultural significance woven into each piece. The new platform empowers customers to shop with ease while immersing them in a deeper journey of culture, history, and design—connecting them with Feizy's unique craftsmanship and global influence. By blending functionality with artistry, the redesign serves as a digital tribute to Feizy’s dedication to quality and design excellence.

Key features of the Feizy website include:
— Centralized platform: Seamless integration with accounting, inventory, and product systems, providing real-time updates for registered users.
— Tailored access: Personalized pricing and product availability for reps, customers, and wholesale prospects. 
— Advanced search and navigation: AI-powered Klevu search and intuitive navigation allow users to shop by size, construction, color, or style.
— Page Builder functionality: Easy-to-use content management tools that enable Feizy’s team to update and create pages without programming assistance.
— Designer-focused tools: An online catalog, image gallery, and access to trending designs for creative professionals.
— 24/7 wholesale showroom: A streamlined platform for ordering, account management, and reporting, ensuring a seamless user experience.

“We are incredibly proud to have collaborated with Jola Interactive in creating a web experience that has not only resonated deeply with our customers but has also garnered industry recognition,” said Mike Riley, president of Feizy Rugs. “Winning 6 w3 Awards, including a prestigious Gold and five Silver, is a testament to the innovation, creativity, and solutions-oriented approach that Jola consistently brings to the table. This partnership truly set a new standard for excellence, and we look forward to continuing to push the boundaries of what’s possible together.”

Palliser Furniture, a leader in premium custom upholstery, received two Gold Awards for Best Website Features for User Experience and Best General Website for Shopping, along with two Silver Awards. The initial challenge was to create a website that not only upheld Palliser Furniture’s high brand standards but also met the needs of one of the largest and most respected upholstery manufacturers.

Key features of the Palliser Furniture website include:
— Product Customization: A powerful visual configurator allows visitors to design in stunning detail their own sofas, sectionals, and more, with an impressive range of fabric and leather options.
— Visual Configurator: Optimized 3D models, developed using Jola's proprietary algorithms, offer realistic representations of products across all devices.
— Progressive Web App (PWA) Architecture: Built as a headless PWA, the website offers several benefits including improved website loading times, especially on mobile devices, offline functionality, and an app-like experience with push notifications and home screen capabilities.
— Integration with Jola and Adobe Commerce: The website leverages Jola’s extensive library of tools tailored for the furniture industry with Adobe Commerce’s powerful B2B and catalog capabilities to deliver a robust and user-friendly platform.

The successful collaboration between Jola Interactive and its clients Feizy and Palliser Furniture highlights the growing importance of innovative digital solutions in industries ranging from home decor to custom furnishings. Jola’s ability to merge eCommerce functionality with cutting-edge design and 3D technology has set a new standard for web experiences in these industries.