Daily News
From Home Furnishing Business
Ashley Furniture Announces Expansion of Wanek Best Expo
February 6,
2025 by Karen Parrish in Business Strategy, Industry 
Ashley Furniture Industries, LLC announces the expansion of its exclusive Wanek Best Private Expo to welcome prospective partners for the first time. The expo boasts an immersive Ashley showroom experience, where styled vignettes showcase the diverse range of product categories. Attendees will have the opportunity to preview the latest product, connect with the Ashley sales team and learn more about the exclusive offerings. The highly anticipated event will take place March 3-25, at the Wanek 2 facility in Thu Dau Mot City, Binh Duong, Vietnam.
Traditionally reserved for current licensees and retailers, this strategic expansion represents Ashley's commitment to fostering new business relationships and sharing its global success with potential partners. The expo will showcase Ashley's latest innovations, including new High Point introductions, Wanek Direct OEM developments and the innovative ModMax program, modular seating with washable fabric that allows customers to customize their living room to work for their lifestyle needs.
"By opening our doors to prospective partners, we're offering an unprecedented opportunity to experience firsthand why Ashley remains the industry leader in global furniture manufacturing and distribution," said Kurt Haines, executive vice president of international sales, Ashley. "Visitors will discover our extensive capabilities across more than 20 product categories and learn about our quick-ship program that services 155 countries through our global distribution centers."
Event highlights include:
— Launch of the Small Spaces program
— New Ashley Sleep lineup
— Expanded assortment of dining and storage solutions
— Revolutionary Porter & Friends bedroom creation program
— Enhanced Container Direct Accessory Program
— Innovative Nuvella performance fabric
The expo will also demonstrate Ashley's unique mixing capabilities, allowing partners to combine multiple product categories within single container orders, with no minimum order requirements.
For more information about Ashley or to RSVP for Wanek Best Private Expo, click here.