BoConcept Introduces Santiago Sideboard by Morten Georgsen

February 4, 2025  by Karen Parrish in Business Strategy, Designer Weekly, Industry   

"Sideboards have transcended their traditional role as simple storage units," Georgsen said. "Today, they serve as essential elements in interior design, offering homeowners both practicality and a striking visual anchor. Santiago embodies this evolution with its refined proportions, rich material choices, and customizable configurations that suit a variety of living spaces."

Crafted for the modern entertainer, the Santiago Sideboard features a bar section with a mirror-backed interior and integrated lighting that illuminates upon opening — adding a touch of glamour while providing convenient storage for spirits and glassware. Available in two sizes, Santiago offers multiple customization options, including additional drawers, a drop-down front with a wooden shelf or a dedicated bar section, ensuring the piece adapts seamlessly to individual lifestyles.

"The Santiago Sideboard is an expression of warm minimalism, a design philosophy that embraces simplicity while infusing spaces with depth and character through rich, earthy tones and premium materials," said Steen Knigge, director of U.S. marketing at BoConcept. "Its sculptural silhouette, paired with optional ceramic or wood tops and a choice of wooden or matte black metal legs, allows customers to create a truly personalized design statement."

As interior design shifts towards more expressive, curated spaces sideboards are emerging as transformative pieces that balance storage with artistry. The Santiago Sideboard’s clean lines and luxurious materials align perfectly with the move toward warm, inviting interiors. Inspired by high-end fashion palettes, deep hues — such as burgundy and ochre — complement Santiago’s striking aesthetic, making it an ideal focal point for any room.

"Design is about evolution — capturing the essence of current trends while ensuring longevity," Georgsen said. "Santiago was created to adapt to modern lifestyles, providing both a functional storage solution and a design-forward statement piece. With the right styling — sculptural lighting as functional art, dramatic drapery and a mix of textures — this sideboard becomes an anchor of sophistication in any home."

"BoConcept’s DNA is deeply rooted in Danish design principles, and our collaboration with Morten Georgsen continues to push the boundaries of aesthetic innovation and functional excellence," Knigge said. "With Santiago, we’re excited to offer customers a piece that is both trend-forward and timeless."

With over 300 stores worldwide, including 14 in North America, BoConcept remains committed to crafting high-quality, modern furniture that transforms living spaces. Discover the Santiago Sideboard and explore BoConcept’s full collection at www.boconcept.com.