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From Home Furnishing Business
Magniflex Debuts Branded Adjustable Base Collection in Las Vegas
January 28,
2025 by Karen Parrish in Business Strategy, Industry 
Leading Italian bedding manufacturer, Magniflex, is set to debut its first branded adjustable base collection at the Winter Las Vegas Market. Available in three models—the Firenze, the Milano and the Venezia—the collection is tailored to match different user preferences with both functionality and style.
As the base model, the Firenze is compact and lightweight and features massage functions alongside a wireless remote for seamless adjustment. The Milano, the middle tier option, features advanced settings like under-bed LED lighting, USB ports and wall hugger technology combined with adjustable leg heights and preset positions for ultimate convenience. The top-of-the-line model, the Venezia, offers a deck-on-rail design for a modern aesthetic combined with head tilt and lumbar support technology and a wireless and Bluetooth control system for ease of adjustment.
Each of the three adjustable models have zero clearance capabilities, allowing the base to lay directly on a platform bed, a popular style among high-design room décor where a lower profile is seen as advantageous to the overall aesthetic.
With attachment rates for adjustable bases continuing to grow in popularity, Ian Hays, vice president of sales at Magniflex, believes the new collection, along with a recently announced pillow program, gives the brand a full sleep system offering that is attractive to many dealers.
“Magniflex is an aspirational brand. When our retailers present our products and emphasize out Italian heritage, consumers not only want the mattress, but a full sleep system that will work in harmony. The new adjustable program is the final element to round out the offering for our dealers,” he said.
Ranging in price from $1,199 to $2,399 in queen, the new adjustable base collection will be displayed in Magniflex’s Las Vegas Showroom, space C-1532.