Daily News
From Home Furnishing Business
Joybird Announces Upgraded 3D Space Planner
January 28,
2025 by Karen Parrish in Business Strategy, Industry 
Joybird, a subsidiary of La-Z-Boy Incorporated and manufacturer and retailer of customizable, modern upholstered furniture, announces the rollout of its upgraded 3D Space Planner design tool built to bridge the digital and in-store shopping experience for shoppers and interior designers.
Powered by 3D Cloud, the complete Space Planner experience — including the new mobile functionality — empowers Joybird's customers and showroom associates to create room designs and provides seamless access to these designs on mobile devices, anytime, anywhere. This latest enhancement to Joybird's free design tools underscores its commitment to delivering a personalized end-to-end design and shopping experience across channels.
"The demand for a seamless mobile experience was clear, with at least 70% of our traffic coming from mobile devices," said Gerardo Ornelas, VP and General Manager for Joybird. "This enhancement means that customers and associates can stay connected in real-time, with immersive 3D tools that truly bring designs to life, whether they're collaborating in a showroom or at home."
With the new mobile Space Planner view, customers can seamlessly access, review, and share previously created room designs and Joybird furniture combinations from their mobile devices with friends or showroom associates, bridging the showroom and online experiences. Web-based Augmented Reality (WebAR) capabilities allow customers to visualize Joybird furniture in their own space, providing an immediate sense of scale and fit without leaving home and without needing a desktop/laptop computer.
"Our mission was to make mobile furniture shopping as intuitive and rich as in our showrooms," Ornelas said. "The goal is to meet our customers where they are and instill confidence in purchases. This mobile update is a pivotal first step in bringing full design functionality to mobile, allowing a dynamic, collaborative experience right at our customers' fingertips," he added.
The mobile 3D Space Planner offers a simplified yet fully immersive experience, leveraging a new texture format that reduces file sizes without compromising visual quality. With an extensive catalog of Joybird's customizable furniture pieces, users can now explore colors, materials, and styles on their phones. For customers who've previously expressed frustration at the lack of a mobile option, this update provides a practical and accessible solution. The feedback has been overwhelmingly positive, with one user noting, "It's user-friendly, easy to navigate, and not overly complex—just what I need when designing at home and in the showroom on the go."
"Joybird is a true innovation leader in the furniture industry, consistently first to market with new approaches to furniture marketing and retail technologies," said Beck Besecker, CEO and Co-Founder of 3D Cloud. "They have innovation in their DNA and truly walk the walk. It's inspiring to work with a company that is so committed to pushing boundaries and enhancing the customer experience in creative, meaningful ways," Besecker said.
The enhanced 3D Space Planner as well as the Room Scanner and Modular Sofa Builder are live at Joybird.com under Free Design Services.