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Tempur Sealy Announces Partnership with Calm App
January 27,
2025 by Karen Parrish in Business Strategy, Industry 
Tempur Sealy International, Inc., the company synonymous with innovation in the mattress industry, announced a partnership between Tempur-Pedic® and Calm, the leading app to help people sleep more, stress less and live mindfully. The collaboration will develop exclusive content that aims to improve sleep routines and foster deep, restful sleep for consumers using TEMPUR-Ergo® Smart Bases.
"We know that 70% of consumers struggle to fall asleep, with 64% telling us they need a clear mind to do so*," said Jill Johnson, VP of Marketing for Tempur-Pedic. "That's why our TEMPUR-Ergo Smart Bases, which are designed to help users fall asleep faster, continue to gain momentum in the marketplace. This new partnership with Calm will help us take relaxation and mindfulness to the next level."
"Sleep is a critical component of mental wellness," said Fergal Walker, VP of Partnerships for Calm. "By combining our expertise in sleep and mindfulness content with Tempur-Pedic's innovative smart base technology, we're creating a truly immersive experience that will help people fall asleep easier and wake up feeling more restored."
Recognizing the significant impact of good sleep on long-term health and wellness, Tempur-Pedic launched its latest generation of TEMPUR-Ergo Smart Bases powered by Sleeptracker-AI® in 2023. These bases are designed to help consumers fall asleep faster through relaxation programs and to minimize sleep disruptors like snoring.
The Sleeptracker-AI app will offer access to Calm's exclusive Sleep Stories®, soundscapes, and guided sleep meditations, all curated by Tempur-Pedic and Calm later this Spring. The TEMPUR-Ergo ProSmart Bases will allow users to hear and feel this content through the mattress, providing a true multisensory experience that facilitates relaxation and easier sleep. This exclusive content will be available for both current and future owners of TEMPUR-Ergo ProSmart Bases.
*TSI Need State Segmentation 2023.