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HFA Announces Winners of Retailer of the Year Awards 2025
January 22,
2025 by Karen Parrish in Business Strategy, Industry 
The Home Furnishings Association (HFA) is proud to announce the winners of the 2025 Retailer of the Year Awards, a prestigious recognition celebrating the highest achievers in the home furnishings industry. Each year, the awards honor outstanding retailers and partners who exemplify excellence in Customer Experience, Company Culture, Social Responsibility, Innovation, Adaptability, Industry Contribution, Marketing, and Achievements. These honorees set the benchmark for leadership, innovation, and dedication to elevating the customer experience.
Recognizing Industry Leaders
HFA CEO Shannon Williams shared her pride in this year’s winners, saying, “The Home Furnishings Association is proud to recognize and celebrate the exceptional achievements of retailers and partners who set the standard for excellence in our industry. This year’s award winners embody the passion, resilience, and forward-thinking spirit that define the home furnishings industry. Their achievements inspire us all and underscore the importance of collaboration and dedication in driving the industry forward.”
Let’s meet the 2025 award winners:
Retailer of the Year (Over 50 Employees): Lacks Furniture
Lacks Furniture stands out for its commitment to creating exceptional customer experiences and fostering a workplace culture rooted in innovation and teamwork. Known for its adaptability and dedication to excellence, Lacks has continuously raised the bar in the home furnishings industry. Their efforts in combining cutting-edge technology with personalized customer service have earned them this well-deserved recognition.
Retailer of the Year (Under 50 Employees): Saundra’s Furniture
Saundra’s Furniture embodies the spirit of a family-owned business that thrives on strong community ties and unparalleled customer service. By emphasizing craftsmanship, personalization, and an unwavering commitment to quality, Saundra’s has earned a loyal customer base and the admiration of peers. Their dedication to growth and innovation, while staying true to their roots, has secured them the Retailer of the Year award for businesses under 50 employees.
HFA Partner of the Year: Synchrony
Synchrony has been a game-changer in providing consumer finance solutions tailored to the needs of the home furnishings industry. Their ability to simplify the purchasing process and enhance customer satisfaction has made them a vital partner for retailers. Synchrony’s focus on innovation and strategic collaboration has transformed how businesses operate, ensuring they stay competitive in a dynamic marketplace.
HFA Manufacturer of the Year: Surya Inc.
Surya Inc. has redefined industry standards with their cutting-edge designs and exceptional product quality. Their commitment to innovation, sustainability, and customer satisfaction has made them a leader in the manufacturing sector. Surya’s ability to anticipate and adapt to market trends ensures that their offerings resonate with consumers and retailers alike, making them a deserving recipient of this year’s Manufacturer of the Year award.
HFA Trailblazer: Todd Wanek, Ashley Global Retail
Todd Wanek’s visionary leadership has propelled Ashley Global Retail to new heights. As a trailblazer, Todd has consistently driven innovation and set new industry standards. His emphasis on sustainability, adaptability, and creating value for customers and stakeholders alike has earned him widespread respect and recognition. Under his leadership, Ashley Global Retail continues to push boundaries and shape the future of the home furnishings industry.
HFA Emerging Star: Elizabeth Ann Howell, Miskelly Furniture
Elizabeth Ann Howell has proven to be a rising star in the home furnishings industry. Her innovative approaches to leadership, strategic vision, and dedication to team development have positioned her as a force to be reckoned with. Elizabeth’s efforts to blend traditional values with modern strategies exemplify what it means to be a trailblazer for the next generation of industry leaders.
Honoring Excellence and Innovation
The HFA Retailer of the Year Awards are more than just accolades; they represent the pinnacle of achievement in the home furnishings industry. The winners have demonstrated remarkable resilience, creativity, and leadership in a rapidly evolving market. Each recipient has contributed significantly to advancing the industry, ensuring their customers receive unparalleled value and service.
We extend our heartfelt congratulations to Lacks Furniture, Saundra’s Furniture, Synchrony, Surya Inc., Todd Wanek, and Elizabeth Ann Howell. Your dedication and achievements inspire the entire home furnishings community.
Stay tuned as the HFA visits the winners’ showrooms and shares more stories of their incredible journeys. Here’s to celebrating excellence and shaping the future of home furnishings together!
Source: Home Furnishings Association