Daily News
From Home Furnishing Business
King Koil Reimagines Two Significant Collections in Las Vegas
January 22,
2025 by Karen Parrish in Business Strategy, Industry 
Leading luxury mattress manufacturer King Koil has reimagined two of its most significant collections for Winter Market in Las Vegas—Intimate and Signature—and is set to amp up its value perception in the all-foam category with the new King Koil Studio, a promotional program with a luxe look and feel starting at $799 in queen.
Chief among the new product offerings according to David Binke, chief executive officer, is the best-selling, hand-crafted Intimate Collection. The flagship brand now encompasses two categories—Intimate Handcrafted and Intimate Hybrid—and has been entirely rebranded with a freshened look and new marketing.
Intimate Handcrafted, available now in three colorways/patterns, focuses on bespoke details like tufting, temperature regulating foams and natural Talalay latex, combined with encased and micro coils. The Intimate Hybrid collection, with suggested retails ranging from $2,000 to $,4000, will also feature temperature regulating foams and an encased coil system, and will be offered in both DualFlex King and DualFlex Queen split head mattress models for the first time.
The company’s Dual Flex Queen will also now be available in its ReSpun and PureBliss collections as well.
King Koil’s well known Signature collection, which utilizes advanced coil technologies to promote better posture alignment and specialty foams to regulate temperature and dispel motion for a deeper night’s rest, has also been rebranded and is now called Modern Luxury, with queen mattresses starting at $999.
“We’ve updated starting price points in innersprings,” Binke said, “with a total refresh utilizing some better-quality foams and other unique elements we’ve uncovered in the marketplace.”
Finally, King Koil is introducing an all-foam line for the first time. Though King Koil Studio encompasses four, value-driven models, “we’ve created an affordable luxury program with the kind of rich look that reflects the elevated luxury point-of-view that buyers have come to expect from King Koil. These foam mattresses offer a more luxe feel coupled with affordable price points that are designed to appeal to omnichannel retailers.”
King Koil Studio can be shipped standard or boxed, depending on dealer requirements.