Daily News
From Home Furnishing Business
Shifman Mattresses Debuts Unique Slate of Products in Vegas
January 20,
2025 by Karen Parrish in Business Strategy, Industry 
This week at the Las Vegas Market, Shifman Mattresses will debut a unique slate of products that broadens the appeal and access to the 131-year-old luxury brand and its renowned heritage of the finest materials and craftsmanship in mattress-making.
Shifman will feature two new mattress collections, exquisitely designed and thoughtfully named 1893 and Shifman Timeless to celebrate the Shifman legacy. The company will also showcase its first-ever adjustable base, Refined Elevation by Shifman, that caters to modern lifestyle preferences and aficionados of luxury sleep.
1893 is a tribute to Shifman’s history and its artisanal mattresses that are the bedrock of the luxury bedding brand today. This premier collection features three mattresses, each priced over $10,000 and handcrafted with natural, USA-grown cotton and wool. Each mattress contains over 3,000 individually wrapped coils, including advanced micro-coils. The collection offers retailers an exclusive opportunity to present high-value products that justify the premium price with incomparable design and quality.
“Our research told us that affluent customers expect more when they buy luxury products. One of the ways we're doing more is to create delight through thoughtfulness; like treating them to two complimentary Mulberry silk sleep masks,” said Andi Jones, director of product development for Shifman.
Shifman Timeless includes ten mattresses that offer luxury to a broader audience without compromising quality. Through curated materials and expert construction, these durable, high-performance mattresses can deliver a luxury sleep experience to a variety of sleep preferences. The collection is offered with accessible price points of $2,000-$7,999 queen mattress only, supporting more retailers and their customers to experience the Shifman brand.
“The Shifman brand endures as much for its pulse on the modern lifestyle and consumer preferences as its timeless approach to luxury design and impeccable craftsmanship,” said Bill Hammer, Shifman president.
For the first time, Shifman will offer an adjustable base so innovative the company says it will elevate and transform the luxury bedroom oasis. Blending sophisticated design with advanced technology, Refined Elevation by Shifman offers both wellness and entertainment benefits with built-in app options for biometric tracking, guided meditations, and relaxation tools, as well as sound and haptic technology for an immersive, home-theater-in-the-bedroom experience.
The base also features customized sleep positions to address common sleep disruptors such as snoring and back pain, enhanced comfort with integrated lumbar support, and seamless smartphone app connectivity. Other thoughtful features include a motion-sensor underbed night light.
“We’re also proud to announce an extraordinary 20-year warranty on all Shifman mattresses now, providing customers even more value and confidence in their investment in a two-sided mattress that could last much longer than the majority of the industry’s one-sided mattresses and 10-year warranties,” added Hammer.
Shifman Mattresses will welcome guests to its Las Vegas showroom C-1554, Jan. 26-29.