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From Home Furnishing Business
Diamond Mattress Plans 'Concept Showroom' for Las Vegas
January 16,
2025 by Karen Parrish in Business Strategy, Industry 
Diamond Mattress has a creative use for extra showroom space in Las Vegas to increase retailer interest and engagement. The innovative mattress maker is inviting a select group of retailers to its ‘concept showroom’ to experience and provide input on emerging products and new concepts.
On display in the concept showroom will be four mattress lines with various components open to retailer feedback:
Diamond’s first HD collection, teased during the summer Vegas Market for an initial round of feedback, is expected to make a bigger splash this time. Built to provide the best in durability and comfort, the heavy-duty concept by Diamond features enhanced multi-layered edge support, high-density foams, micro-coils for increase airflow, and a cooling fabric cover.
Generations, Diamond’s luxury collection first introduced in 2021, is getting a facelift with aesthetic updates such as a richer look to the border befitting the Diamond Mattress history as a fourth- generation family-owned and operated sleep products manufacturer.
The exclusive Technogel mattress line will be sporting several new cover design concepts that not only upgrade the look but offer even more cooling benefits with an advanced cooling yarn, and a phase change material finish.
Diamond will also show new models for the Ethos collection as it looks to expand the eco-friendly line and advance the company’s initiatives for more natural and sustainable products.
“Diamond Mattress has always invited feedback from our retail partners. Their ideas and insight into the evolving preferences and buying behaviors of the consumer are extremely valuable to our product development process. Market is a great opportunity to efficiently gather these insights,” said Diamond Mattress CEO Shaun Pennington.