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From Home Furnishing Business
Hooker Furnishings Introduces "Modern Country Collection" in Birmingham, UK
January 15,
2025 by Karen Parrish in Business Strategy, Industry 
Hooker Furnishings will introduce the Modern Country Collection at the upcoming January Furniture Show (JFS) in Birmingham, UK. As part of the company’s debut in the region and at JFS, the collection includes five ranges designed to meet the unique tastes of UK and European consumers: Timeless, Eclectic Academia, Nordic Tranquility, Harmony Haven, and Academic Fusion.
“We’re thrilled to debut Modern Country this January,” said Jeremy Hoff, CEO of Hooker Furnishings. "This collection, developed through extensive collaboration with local designers and retailers, reflects our commitment to delivering thoughtfully designed products that honor our 100-year legacy of quality and innovation. Designed to the unique preferences and scale of the UK market, this launch marks a significant milestone in our global expansion and reinforces our dedication to a lasting presence in the region.”
Inspired by nature’s beauty, the Modern Country Collection blends vintage charm with contemporary design. Featuring warm, inviting handcrafted materials and natural textures, this versatile collection includes a curated mix of pieces that celebrate the timeless beauty of modern country living, bringing an elevated ambiance of comfort and tranquility to interiors.
Encompassing dining and occasional furniture as well as custom upholstery, the five ranges of the Modern Country Collection include:
— Timeless: Featuring designs that transcend time with a modern twist, this range combines natural wood grains, brass accents, and versatile silhouettes for enduring elegance.
— Eclectic Academia: Bold and creative, this range merges unexpected textures and shapes, offering accent pieces that spark conversation and complement a variety of interior styles.
— Nordic Tranquility: Scandinavian simplicity meets mid-century modern design, with soft tones, bleached wood finishes, and functional yet beautiful forms that evoke calmness and coziness.
— Harmony Haven: Marrying antique charm with contemporary sophistication, this range features weathered oak finishes, clean lines, and understated accents inspired by life’s simple pleasures.
— Academic Fusion: Combining vintage sophistication with mid-century modern craftsmanship, this range offers muted tones, rich wood grains, and practical designs inspired by intellectual pursuits, vintage libraries, and the allure of well-worn pages.
The Modern Country Collection will be unveiled at Stand 1-A60 during the January Furniture Show, held at the National Exhibition Centre (NEC) in Birmingham from January 19–22, 2025. Attendees will have the opportunity to explore the collection firsthand and learn more about Hooker Furnishings’ plans for continued innovation and expansion into the UK market.