Daily News
From Home Furnishing Business
HPMA Announces Calls for Applicants for Design Influencers Tour
January 14,
2025 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
The High Point Market Authority (HPMA) calls for applicants to its Design Influencers Tour program at High Point Market, organized in partnership with Esteem Media. Interior designers and other design-focused influencers must apply by Feb 14 to be considered.
During April Market, ten design influencers will tour sponsoring showrooms for two days to identify their top home furnishing and decor finds. Candidates will be selected based on their social media or blog following, content quality and posting frequency. Selected influencers will be tasked with reporting, from their unique perspective, on the home furnishings products and other High Point Market experiences they encounter after visiting each stop on the organized tour.
In exchange for participating this season, HPMA and Esteem Media will provide each influencer with a fee for creator services, along with accommodations for travel expenses.
“Influencers across the home design categories are encouraged to apply,” says Adam Japko, founder of Esteem Media and the Design Influencers Leadership Conference. “Through their extensive social media reach, each influencer plays a role in elevating brand exposure for our sponsors.”
“The Design Influencers Tour also benefits sponsoring showrooms,” adds Tammy Covington, HPMA president and CEO. “These exhibitors will enjoy the spotlight as our design influencers share their findings on social media.”
The Spring Market tour dates are set for April 27-28. Prospective influencers must complete the online submission form by 5 p.m. ET on Feb 14.
High Point Market exhibitors interested in learning more about the biannual program and sponsorship opportunities may email marketing@highpointmarket.org for details. A limited number of tour sponsorships are available.