Hooker Furnishings Shows Off "Collected Living by HF" in Las Vegas

January 13, 2025  by Karen Parrish in Business Strategy, Designer Weekly, Industry   

Key to the new strategy, the showroom will be completely remerchandised to showcase richly layered color palettes, dynamic styling, and coordinated product lines, bringing together the best from Bradington-Young, Hooker Furniture, HF Custom, M, and BOBO Intriguing Objects.

New collections making their West Coast debut as part of the showroom transformation include Archives, Westwood, Banyon Bay, and Vineyard Row, along with complementary upholstery offerings -- including domestic customizable upholstery as well as imported seating options. The look is completed with lighting, accessories, and decor from the company’s BOBO Intriguing Objects brand, reinforcing Hooker Furnishings’ commitment to delivering a seamless and comprehensive lifestyle solution for its partners.

“We are thrilled to unveil our ‘Collected Living by HF’ strategy to the West Coast market,” said Caroline Hipple, Chief Creative Officer. “By curating an inspiring mix of styles, finishes, textiles, lighting and décor, we’re offering customers a seamless solution to create beautiful, functional spaces that reflect their personal lifestyles. It’s a true celebration of innovation and collaboration across our divisions.”

Featured Collections:

—  Archives: A neo-traditional collection blending modern elements with historical

elegance. With 37 unique pieces, it features rich materials like figured walnut veneers, woven raffia, and polished marble. The collection exudes structured luxury, perfect for those seeking timeless design with a modern twist.

—  Westwood: Understated elegance defines this 31-piece collection. Featuring custom hardware in a Radiance finish, quartered oak veneers in a Polished Limestone finish, and silver-leaf accents, Westwood creates a serene and minimalist aesthetic for a variety of interiors.

—  Banyon Bay: Ideal for transitional lifestyles, this 21-piece collection transitions seamlessly between urban, coastal, and mountain environments. Highlights include stainless steel accents, Egyptian marble, and brushed brass hardware, crafted in a multi-step Desert Oak finish.

—  Vineyard Row: Inspired by the rustic charm of California wine country, this 50-piece collection features Pecky Hickory veneers in light Sonoma and dark Napa finishes. With wine barrel-inspired elements, seeded glass, and travertine details, Vineyard Row embodies the warmth and sophistication of Sonoma and Napa Valley living.

—  New upholstery introductions will complement these collections, with textiles in earthy tones such as rich baked terracotta, French Press chocolate, and dusty clay. Archives will feature jewel tones set against high-gloss regimental navy walls, creating an immersive and luxurious environment, and the overall showroom aesthetic emphasizes deep, layered palettes for an elevated and cohesive presentation.

In addition to the new merchandising strategy, the company is also enhancing its domestic custom upholstery offering with a new textile program featuring an assortment of 150 fabrics and 30 leathers available across the company’s Bradington-Young, HF Custom, and M brands. Called the “Hooker Furnishings Domestic Upholstery Signature Collection,” the program streamlines the custom-upholstery buying and designing process by offering a unified fabric line across its three domestic upholstery brands.

The addition of decor, lighting, and accessories from BOBO Intriguing Objects adds a finishing touch, tying together the "Collected Living by HF" strategy. These curated accents bring texture, character, and personality to each collection, enhancing the whole-home lifestyle concept.

The reimagined showroom and new collections will be on display during the Las Vegas Market in Hooker Furnishings’ showroom, located in Building A, Space 236.