Daily News
From Home Furnishing Business
Wayfair Plans Closing of Operations in Germany
January 12,
2025 by Karen Parrish in Business Strategy, Industry 
Wayfair CEO Niraj Shah shared an update with employees that they would be exiting the German market, after careful consideration, effective immediately. After 15 years, in Germany and the UK, business in the UK outpaced Germany.
The company tried to close the gap between the markets, however despite meaningful progress that was made they concluded that achieving market-leading growth in Germany still remained a long and costly endeavor, and one that increasingly lagged behind the potential return.
Shah maintained, "To ensure we align our resources with initiatives that can deliver the greatest impact, we made the difficult but necessary decision to reallocate efforts to areas with strong long-term potential where our current efforts are showing great progress."
He communicated the over 700 employees impacted were receiving support packages.
Beyond pulling out of Germany, Shah also shared they had more to look forward to in 2025. Wayfair would be focusing on international markets—Canada, the UK, and Ireland, as well as expanding their retail footprint and growing the loyalty program, Wayfair Rewards, and developing the Wayfair Verified program.
There are also continued plans to invest in technology improvements to improve the customer experience.