Daily News
From Home Furnishing Business
Pottery Barn Announces Prints & Patterns Collab with Kravet
January 9,
2025 by Karen Parrish in Business Strategy, Industry 
Pottery Barn, portfolio brand of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, announced a new collaboration with the revered home furnishings company, Kravet. The prints and patterns Kravet is known for, which were previously only available to the design trade, have been translated into an inspiring collection of tabletop, bedding, pillows, wall and window coverings, and decorative accessories.
Founded in 1918, Kravet has remained a family-operated business for over five generations. The brand’s impressive textile archive holds more than 60,000 pieces dating back over 2,000 years, all preserved with museum-quality standards to honor the rich history of the documents. For the first time in its history, Kravet opened the archive beyond their own team to work with Pottery Barn’s in-house designers to develop a collection that artfully blends Kravet’s prints and patterns with Pottery Barn’s world-renowned quality and craftsmanship.
To create the collaboration, the Kravet and Pottery Barn design teams partnered closely on hand-selecting prints from the archive. These prints were recolored and reimagined to develop new fabrications, applications, and products. The resulting assortment of print and pattern - the Garden Floral, Arboretum, Heirloom Damask, Ikat, Petite Floral, Medallion, and Meadow Stripe - celebrates Kravet’s mastery of textile design as seen through the inimitable lens of Pottery Barn’s timeless aesthetic. These designs can be found throughout the collection on products intended to bring the coveted interior designer touch to the Pottery Barn customer. Several pieces in the collection also feature additional designer details like French knots and embroidery.
"We’re so proud of the one-of-a-kind pieces from the new Kravet and Pottery Barn collection," says Pottery Barn President Monica Bhargava. "This collection reinterprets their heirloom decorator prints in a way that feels fresh, timeless, and beautifully suited for our customer’s home."
"The Kravet family has had the privilege of serving the design trade for many decades, and we’re now thrilled to partner with Pottery Barn to bring consumers exclusive pieces for their home inspired by our archives," says Cary Kravet, President and CEO, Kravet LLC. "Pottery Barn’s exceptional expertise, as well as their commitment to quality and craftsmanship, made reimagining our prints and patterns into new categories an exciting and rewarding journey."
The Kravet for Pottery Barn collection is available now in all stores, and online at potterybarn.com/kravet. Follow along on social @potterybarn and @kravetinc for styling tips and inspiration.
Kravet x Pottery Barn Collection (Photo: Pottery Barn)