AHFA PR Conference Keynote Speaker Is Jaye Anna Mize

January 9, 2025  by Karen Parrish in Business Strategy, Industry   

The icon of home furnishings prognostications has been covering markets around the world and analyzing key cultural influences on the home and interior markets for more than half of her 20-year career at Fashion Snoops.

For this year’s gathering of top marketing and public relations executives, Mize will not only spotlight the macro trends and cultural influences inspiring home furnishings design but also track the accompanying marketing shifts that will shape future consumer decision-making.

The conference will be held at the Guilford Technical Community College Conference Center, located less than 10 minutes from Piedmont Triad International Airport in Greensboro, North Carolina, and 20 minutes from downtown High Point. The program will run from 8:30 a.m. to 4:30 p.m. on Wednesday, February 19, and from 8:30 a.m. to noon on Thursday, February 20, and includes lunch and a light breakfast both days.

Conference registration, a tentative agenda and a link to overnight accommodations at the Springhill Suites by Marriott can be found HERE.

Registration is $299 for executives from AHFA member companies and $599 for those from non-member companies.

The February program also features exclusive data insights generated by Google’s Demand Generation AI-powered campaigns. Josh Banfield, senior business lead at Google, and Shea Browning, advertising executive, will team up to spotlight audience trends, including key generational preferences and purchase drivers among home furnishings shoppers.

Additional highlights in the robust day-and-a-half program include:

Sol Garay, president of BDI Furniture since October, who will share her 25-year marketing journey managing home furnishings and consumer goods businesses, from McCormick to Williams-Sonoma Home, Pottery Barn and Gap.

Josh Walter, CEO and co-founder of the ecommerce agency BrandJump, who will provide attendees with actionable strategies to drive ecommerce sales while protecting and elevating their brand.

Atul Singh, CEO and co-founder of the Atlanta-based influencer marketing agency The Shelf, for a deep dive into the mechanics of successful influencer and micro-influencer campaigns.

Finally, the comprehensive program will include lively panel discussions featuring AHFA member company executives exploring the topics of brand story-telling and advances in product visualization.

Members are urged to register early and secure hotel accommodations at the group rate.