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From Home Furnishing Business
Keter Group Announces Appointment of Udi Sagi as CEO
January 8,
2025 by Karen Parrish in Business Strategy, Industry 
Keter Group, the world’s largest resin-based consumer goods company, announced the appointment of Udi Sagi as CEO. A 15-year veteran of the Keter Group, Sagi assumes the leadership of the company’s global operations, including its 20 manufacturing plants and distribution in 100+ countries.
“Udi has been an integral part of Keter for the past 15 years, demonstrating exceptional leadership skills and a deep commitment to our values and mission. His extensive experience and capabilities make him the ideal leader to guide us moving forward,” said Mr. Tzachi Wiesenfeld, Chairman of Keter Group’s Board of Directors. “Udi has already made significant strides in steering the company towards innovation and operational excellence, and he is committed to continuing this path. The Board of Directors is confident that, with Udi at the helm, Keter will continue to thrive and grow, and seize new opportunities.”
Joining Keter in 2009, Sagi quickly demonstrated his initiative by introducing automation to transform one of Keter’s largest production plants into a major profit driver. He served as managing director for Keter’s Gardening & Leisure, Deck Boxes and Outdoor business units, giving him a deep and comprehensive understanding of the company’s products, processes, innovation and operations.
Sagi’s appointment will lead the company into its next phase of innovation-led growth, as Keter Group moves towards continued market expansion and further development of industrial operational areas.