Marketing School for Creatives Launched by Erica Saurit

January 7, 2025  by Karen Parrish in Business Strategy, Designer Weekly, Industry   

MSC Live 2025, 4-week virtual event held from Jan 13 to Feb 7, will feature a powerful lineup of industry leaders and marketing innovators ready to share actionable insights and game-changing techniques. The event kicks off with a keynote conversation on building a purpose-driven brand with AphroChic founders Jeanine Hays and Bryan Mason and features insightful weekly workshops from over 20 industry leaders including Kara Mercer and Teressa Johnson, Jenna Gaidusek, Amber Guyton, Kate Bendewald, Nicole LaShae Ben, and Sumaira Amber. 

"Interior designers and creatives pour their hearts into their work, but too often, their talent gets overlooked because marketing feels confusing, time-consuming, or out of reach.” says Saurit. "MSC Live was created to change that. It’s where creativity meets strategy—giving designers and other creatives the tools, clarity, and confidence to market their businesses effectively and attract the clients they deserve."

“It all makes so much sense and feels so attainable when Ericka guides the process. Each segment built upon the next to reveal how to create a holistic brand story and marketing strategy. I never took marketing in college, so I loved learning about basic principles of brand marketing like content pillars, emotional resonance, and the brand marketing funnel.” Jane Dagmi, Managing Director, HPXD.

Ericka Saurit, CEO & founder of Saurit Creative, a marketing consulting agency for brands and creatives, is renowned for her ability to lead campaigns for brands like Airbnb and Estee Lauder and is known for as a global brand strategist with decades of experience in the home, furnishings and vacation rental industries.

“I created Marketing School for Creatives because I saw a gap between the inspiring work of designers and other creatives were doing and their ability to fully communicate their brand story.” says Saurit. “For many of the home industry brands I work with, translating their vision into compelling marketing that attracts their perfect fit clients is challenging.”

Registration for Marketing School for Creatives - MSC Live 2025 is open now. MSC membership is $79/month or $790/year (save 20% with annual enrollment). For more information and to enroll, visit www.marketingschoolforcreatives.com/live. 

“One of the things I admire most about Ericka is her ability to uplift others and help the design and trade community to unlock their true potential. I have known Ericka for years, and have seen first-hand her ability to create works of art in marketing and branding for her clients, and combined with her undeniable passion I can’t wait to attend MSC Live 2025!“ shared Serena Martin, founder of 24/7 Creative Agency.