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From Home Furnishing Business
Spring Air Revamps Back Supporter Collection at Las Vegas
January 6,
2025 by Karen Parrish in Business Strategy, Industry 
Spring Air International, a Top 20 bedding manufacturer, is revamping its signature, Back Supporter collection with new a new logo, branding and enhanced components designed to improve “That Just Right Feeling.” The line will be unveiled in Space A-701 at the Winter Las Vegas Market.
The 13 mattress lineup, known for its pressure-relieving comfort and back-supporting technology, now features all-new components designed to provide enhanced support for a restful night’s sleep.
The revamped collection features layers of high-performance cooling and gel memory foams, aimed to relieve unique pressure points, combined with zoned individual encased coils with the addition of a back supporter spring unit, signature to the collection, offering a supported center where it’s needed most. To round out the lineup, each mattress will include a maximum cooling cover in dark gray with a high-density seating edge.
Available in firm, medium and plush offerings, the collection also includes new branding, featuring a redesigned logo prominently displayed on the cover of the mattress. The new logo contemporizes the Back Supporter “swoosh,” and speaks to the back-supporting features with a horizontal female form, and the collection’s signature slogan, “That Just Right Feeling.”
Nick Bates, president and CEO of Spring Air International, said refreshing and reimagining the signature collection is a natural step in the lifecycle of any Spring Air brand.
“This collection is an integral part of our brand and as the industry changes, we believe in the importance of thoughtful refreshes not only to elevate the look and feel of the collection for today’s consumers, but also to maximize the margin our retailers are receiving and to keep our sales associates engaged in presenting the products,” he said.