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From Home Furnishing Business
BIA Plans Debut of Luxe Collection at 2025 Las Vegas Market
January 1,
2025 by Karen Parrish in Business Strategy, Industry 
Bedding Industries of America (BIA), a leading mattress manufacturer, will debut a reimagined Eastman House Heritage Luxe Collection at the upcoming 2025 Winter Las Vegas Market. Inspired by the success of the original Heritage lineup, the new, three-feel collection features a higher-end coil-on-coil construction combined with a more luxurious, “old-school” look and feel.
The Eastman House Heritage Luxe Collection comprises 14-inch mattresses in firm, medium and plush comfort levels. Each mattress is crafted with copper-infused memory foam in addition to a support system featuring a combination of high-end eight-inch pocketed coils alongside nano coils, providing enhanced support and minimal motion transfer. The center third of each mattress is reinforced with BIA’s patented Spinal Zone™ technology, which is clinically proven to reduce back pain by providing proper spinal alignment, and lumbar zone quilting.
New to the collection is an updated cover in classic white, featuring a mix of higher-end fabrics. Made with 650g weight linen and polyethylene fibers, the cover is designed to be ultra breathable and offers users both a plush and cooling night’s rest.
According to Phil Carlitz, chief operating officer of BIA, the new lineup is designed to appeal to those looking for a simple, yet high-tech sleeping surface.
“The Heritage Collection has been popular for BIA since its launch, but as consumers are gravitating more towards luxury products, we felt it was time to offer a higher-end version,” said Carlitz. “Providing our retailers with collections that have a range in price while still offering the same high-quality design is of the utmost importance to us and we hope to provide just that with the addition of Heritage Luxe.”
Retailing for $2,999 in queen, the Heritage Luxe mattress will be prominently displayed at BIA’s Las Vegas showroom, Space B-1118 at the World Market Center.