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From Home Furnishing Business
BIA Relaunches Green Line at Las Vegas Market
December 30,
2024 by Karen Parrish in Business Strategy, Industry 
Leading mattress manufacturer, Bedding Industries of America (BIA), is re-launching its Harvest Green line of mattresses at the upcoming Las Vegas Market this winter. The collection features brand-new, higher-end fabrics and an updated cover, offering a healthier alternative to the original models.
GREENGUARD Gold certified and made in the United States without synthetic foams or chemical fire retardants, the Harvest Green collection is created with only the finest materials, including certified organic Dunlop latex, wool and cotton, as well as a green pressure relief coil system. New to the lineup, the brand is upgrading the wool to be 100 percent natural with new, higher-end organic cotton fabrics for the cover. Compared to the original collection, the new additions are designed to result in a more sophisticated, updated look for retailers’ floors.
Narrowing down the collection from the original five options, the three-mattress lineup is available in Essentials, Original and Pillow-Top models, in keeping with the brand’s goal of simplifying collections across the board to make them easy to understand for salespeople and their customers.
“In the five years since the original launch of our Harvest Green collection, we have seen consumers continuously gravitate toward all-natural sleep components. That, combined with feedback from our dealers, who told us they see more and more opportunity on this front led us to re-launch this line,” said Jared Carlitz, chief executive office of BIA. “Keeping our lineups easy to understand, while including natural materials and components is very important to us, and this is a logical step on our path to greater sustainability."
Ranging from $1,099 to $2,499 in queen, this collection will be prominently displayed in BIA’s Las Vegas Showroom, Space B-1118.