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From Home Furnishing Business
E.S. Kluft Enhances Collection at 2025 Winter Las Vegas
December 19,
2024 by Karen Parrish in Business Strategy, Industry
Building on the successful 2024 launch of its Aireloom Pinnacle line of hybrid mattresses, E.S. Kluft and Company will introduce two new hybrid models at 2025 Winter Las Vegas Market. The collection, now with five models, combines the company’s signature craftsmanship with advanced cooling technology for an unparalleled sleep experience.
“The Aireloom Pinnacle hybrid collection has performed extremely well with both retailers and consumers,” said Jon Stowe, managing director of E.S. Kluft & Company. “To give our retail partners more options for their luxury-minded consumers, we are expanding the line to include all levels of firmness – from extra firm to plush - at various price points to attract shoppers who are interested in both value and quality.”
At 2025 Winter Las Vegas Market, Jan 26 - 30, E.S. Kluft will showcase its new and existing collections from the Kluft, Aireloom, and Marshall Mattress brands in two showrooms at the World Market Center. The Aireloom collections, including the best- selling Preferred collection, the exclusive Karpen Luxury collection and the new Pinnacle hybrid collection, will be featured in showroom C-1501. The Kluft and Marshall Mattress lines will be presented in showroom C-1562.
The two new Aireloom Pinnacle hybrid models feature a thoughtfully crafted design to cater to different preferences. The entry-level option is an extra firm mattress, handmade with memory foam and an innerspring core. For those seeking ultimate comfort, the top-of-the-line luxury firm model combines memory foam, an innerspring core, and micro coils for enhanced support and optimized comfort.
“We’ve heard a lot of positive feedback from our retailers, and now with the expansion of our Aireloom Pinnacle hybrid collection to five beds with all levels of firmness, our retailers have even more comfort and price options,” said Magali Castillo, vice president of marketing for E.S. Kluft & Company. “We also attribute the positive momentum to our dedication to help support our retail partners in achieving their sales goals. This commitment is reflected in enhanced initiatives such as local digital advertising, new store displays and increased trainings in addition to our inclusive luxury product offering.”
“With our focus on luxury mattresses and the diversity of our full product selection, we had a very good year in 2024 and continue to outperform the industry,” said Stowe. “We remain committed to the strategies that have guided us successfully over the years: delivering luxurious, competitive, and profitable products. This approach has once again demonstrated its effectiveness with the success of the Pinnacle collection.
“Our consistent focus on these core principles continues to drive our achievements and strengthen our position in the market,” added Stowe. “We are opening new accounts, performing well in the U.S. and Canada, and continue to solidify our position as a leader in North America with an eye on continued growth in 2025.”
The Aireloom Pinnacle Collection
Combining Aireloom’s heritage of luxury and craftsmanship with new cooling and memory foam technologies, the five-bed hybrid collection offers the ultimate in luxurious comfort, support and durability.
Each mattress in the Pinnacle Collection features the brand’s traditional high-quality knit panel fabric, now enhanced with an innovative hyper-conductive CoolSense™ technology, resulting in a cool-to-the-touch cover that quickly delivers the perfect balance needed for a cool and comfortable night's sleep.
For the ultimate cooling comfort, these beds also feature uniquely engineered materials like Aire-Adapt™ Memory Foam and Aire-React™ Memory Foam. CertiPur-US certified, adaptable, and durable, they adapt and conform to the body's unique needs throughout the night, relieving major pressure points as well as regulating the body temperature for undisturbed sleep.
The advanced memory foam comfort layer is infused with titanium, designed to pull heat away from your body for unmatched cooling comfort.
Additionally, a high-density foam encasement offers increased durability and perimeter support to these new beds.
The Aireloom Pinnacle hybrid line offers four 13” mattresses with different levels of firmness – from firm to plush -- and one 12” extra firm mattress, priced at retail from $2,599 - $3,999 (Queen size).