Daily News
From Home Furnishing Business
Spring Air Unveils New Take on Chattam & Wells Collection
December 18,
2024 by Karen Parrish in Business Strategy, Industry 
Top 20 bedding manufacturer Spring Air International is set to unveil a new take on the Fleur De Lis by Chattam & Wells collection at the Winter Las Vegas Market aimed at broadening the audience for luxury mattresses with elegant looks at attainable price points.
The new Fleur De Lis collection redefines luxury with a series of mattresses covered in quilted white damask accented with gold embroidery. The three-model line-up—Genevieve, Eleanor, and Marie—incorporate a luxe blend of wool and silk, encased coils and six layers of varied foams for luxurious comfort and long-lasting durability.
“With a predominance of darker color palettes on mattress store floors, white covers now signal something special to consumers, and we’ve combined the quilted white damask covers and borders with off-white rosette tufts, white satin accents, handles embroidered with gold fleur de lis emblems and gold metal labels for a striking presentation. The goal is to provide consumers with a new entry-point for luxury goods, with high-end looks and feels at price points that enable our dealers to enjoy significant margins.”
Suggested retails range from $1,999 for the Genevieve (queen mattress only) to $2,399 for the Eleanor and Marie models.
Offered in firm (Genevieve), medium (Eleanor) and plush (Marie), Fleur De Lis by Chattam & Wells mattresses feature a combination of HyperGel and firm quilt foam, with either Serene or Gel Memory foams beneath a wool and silk fiber blend. All feature 8-inch, tri-zone encased coil units for maximum support.
See the new Fleur De Lis by Chattam & Wells collection at the Winter Las Vegas Market in the Spring Air showroom, Space A-701.