Design Experts Farrell & Valencich Join to Form I.C.E. House

December 18, 2024  by Karen Parrish in Business Strategy, Designer Weekly, Industry   

As style icon and tastemaker, Jennifer Farrell is a familiar face to a global audience of design fans and industry professionals alike, who have followed her designs and tv shows for over two decades. With her newest venture, I.C.E. House: Interconnected Changeable Environments, Jennifer Farrell is creating the ultimate destination showhome experience, which will redefine the adaptable home of the future. Through her partnership with online platform StyleRow, she’ll launch a virtual tour and shoppable experience that connects the exclusive home furnishings, kitchen + bath, and surface materials brands of I.C.E. House to a worldwide audience in an innovative and unparalleled format.

“I’m thrilled to partner with Erinn and StyleRow to share the journey of I.C.E. House with the world,” Jennifer shares.  “Not only is Erinn one of my dearest friends, she’s also one of the smartest leaders in the design industry. What she’s created with StyleRow is brilliant: it allows A+D  professionals and design lovers around the world to access an insider’s look into every detail of the project. Exclusive behind the scenes, design reveals and product drops, and a virtual tour with shoppable experience, where our luxury brand partners have their own virtual showrooms that can be explored and shopped around the globe.”

Through the I.C.E. House and StyleRow partnership, the physical showhome being created by Jennifer Farrell in the South of France will become all-access in the virtual world, with an unrivaled and game-changing  immersive experience.

Erinn commented about I.C.E. House, ”We can’t wait to be the platform that gets to debut all of its magic digitally.  StyleRow is a software platform I created for interior designers to be able to manage absolutely everything about their projects, but in a very visual way - which will allow people from all over the globe to explore the design, the products, the materials, and even download the marketing materials for I.C.E. House.”

I.C.E. House includes a spectacular two-year multimedia experience that reaches its pinnacle in 2026, offering a worldwide audience of industry professionals and design enthusiasts Jennifer’s remarkable vision of the home of tomorrow: the marriage of high-end design and an ancient-meets-modern aesthetic, with self-sustaining adaptable spaces that evolve through time to become a forever home. Their newest collaboration with Jennifer makes its planned debut in summer 2025.

“Part of the story I want to tell at I.C.E. House is how the global culture of design is also personal and connected. Bringing the heritage of this ancient property in France into the future with adaptable, changing environments, and the finest of luxury design as the great connector in that global experience – that’s what I.C.E House is about, and what makes our breathtaking location the perfect place to tell that story.  And now through our incredible partnership with StyleRow, there is no better way to share that journey.” 

Sign up to be in the know, for exciting updates about I.C.E. House: Interconnected Changeable Environments by Jennifer Farrell. Registered guests will join the journey of this unparalleled multimedia experience, with access to this one of a kind tour-de-force showhome project.