Daily News
From Home Furnishing Business
Coaster Fine Furniture Launches On-line Virtual Showrooms
December 18,
2024 by Karen Parrish in Business Strategy, Industry 
Coaster Fine Furniture announced that they have launched a new site that enables buyers to plan their tour before they visit the showroom in either Las Vegas or High Point. The site also makes it easy to follow up afterwards, share their discoveries with colleagues who couldn't attend, and, and will ultimately offer many other services to make their experience with Coaster more efficient and convenient.
Marlene Vidal, Coaster Fine Furniture director of marketing said, “This virtual experience will not substitute for the actual showroom experience, but like our catalogs will be another tool for (our customers) to use.” Vidal added that trade shows can be overwhelming for busy buyers, and the virtual experience enables them to go back and see products again, even when the show is over.
Coaster’s integrated shopping experience can be called up in an instant to share with other members of a retailer’s buying or executive team to help with decision-making, and even product sales training, because reps can be given a different version from a buyer, or even potentially, an end-consumer. All of the versions can display relevant information based on the use case of the tour and the discretion of the manufacturer.
Given that attending a market is one of the best ways to gather inspiration and tips for merchandising and display, the virtual showroom also helps executives easily share ideas at the store level.
“Crystal Nguyen, our vice president of merchandise and strategic product planning, is well known for her retail-focused merchandising skills,” Vidal said. “Everyone is always wowed by our showrooms, and we’re very excited that dealers can study exactly how she mixes price points high and low and translate the same concepts to their own floors with the benefit of all of the design expertise she and her team provide. This is an amazing tool designed to help drive sales.”
To tour Coaster’s 30,000-square-foot, multi-floor showroom at the High Point Market visit https://showroom.aftermkt.com/coaster-high-point/fall24.