Daily News
From Home Furnishing Business
3Z Brands Announces Acquisition of Southerland
December 17,
2024 by Karen Parrish in Business Strategy, Industry 
3Z Brands, a vertically integrated manufacturer, wholesaler, retailer, and direct-to-consumer distributor of award-winning sleep products, today announced that it has acquired Southerland.
For more than 120 years, Southerland has been dedicated to producing high-quality mattresses for brick-and-mortar retailers. Through its commitment to better sleep for all, Southerland combines time-honored techniques with modern innovations to offer a range of sleep products that deliver exceptional support and quality. With four strategically located manufacturing facilities in Nashville, TN, Phoenix, AZ, Tualatin, OR, and Oklahoma City, OK, Southerland proudly and efficiently serves wholesale customers in 43 states.
"We're excited to welcome another highly respected brand to the 3Z family," said John Merwin, Chief Executive Officer of 3Z Brands. "The acquisition of Southerland enables the strategic expansion of our nationwide manufacturing footprint, positioning 3Z to serve a new group of wholesale customers from a geographic perspective while also reducing delivery costs and timelines for our e-commerce customers. We look forward to continuing to serve Southerland's customers with the high-quality products and service they are accustomed to, along with the added benefit of expanded product development resources and innovations over time."
Bryan Smith, president of Southerland, added: "We're thrilled to be joining forces with 3Z Brands, a company that shares our dedication to craftsmanship and customer satisfaction. This partnership strengthens our ability to serve our loyal customers with the quality they expect while giving us access to new resources and expertise to help us grow. Together, we're well-positioned to continue delivering excellence, with exciting opportunities to bring our products to even more customers nationwide."
3Z will begin integrating Southerland's four facilities, with its Nashville location serving as the company's East Coast e-commerce hub. 3Z is also committed to significant capital investment in the facilities, including the addition of advanced coilers, enhanced sewing equipment, and roll-pack machines to enable best-in-class functionality. Leveraging 3Z's vertically integrated approach to foam, coils, and sewing, the companies expect Southerland and its customers to benefit from enhanced efficiencies and product innovations.
Southerland was represented by the investment banking firm Mann, Armistead & Epperson, Inc., while RBC Capital Markets LLC served as the financial advisor to 3Z during the transaction. Southerland will maintain its independent brand identity while operating alongside 3Z's diverse portfolio of leading sleep brands. To learn more about 3Z Brands, visit www.3zbrands.com.