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From Home Furnishing Business
MLILY USA Announces Key Areas of Focus for 2025
December 12,
2024 by Karen Parrish in Business Strategy, Industry
MLILY USA announced two key areas of focus as it heads into 2025 with a deepened commitment to expand domestic production and elevate customer service.
The vertically integrated bedding products manufacturer will add pillows to its domestic production capabilities in the coming year. This aligns with the company’s greater emphasis on helping retailers sell the complete sleep system, with recent introductions in quality bedding essentials including a variety of pillows, sheet sets, comforters and duvets.
In addition to its goal of “everything under the cover made in America” MLILY continues to elevate the overall performance and experience it provides in customer service and logistics.
By developing and promoting talented individuals within its US-based team, the company says it has achieved new levels of excellence.
Director of Operations Maher Nahas and Director of Customer Service Jenny Christensen are integral to MLILY’s commitment to excellence. Their contributions have helped the company achieve its goals in continuous process improvement and enhanced customer service.
Nahas has managed the operations and logistics departments for MLILY since 2020. He is responsible for overseeing system implementations, process improvement for ordering, shipping and delivery, as well as inventory control and forecasting.
"Under Maher’s leadership, MLILY continues to strengthen its commitment to retailers and our sales team alike. His strategic approach has streamlined operations, ensuring timely production, efficient distribution, and increased support for our partners,” said Derek Leishman, national sales director. “He and his team continue to focus on optimizing supply chain processes allowing us to deliver high-quality products with reliability, helping our retailers meet consumer demand.”
Christensen has been with the company since 2018. While she was hired initially for sales, her drive and passion for customer satisfaction were quickly recognized and earned her a leadership role in customer service. As customer service director, she and her team have helped raise MLILY customer reviews to consistent rating of 4.5 to 5 stars through a commonsense approach of “treating the customer like I would want to be treated”, said Christensen.
"Jenny leads a dedicated US-based customer service team that is vital to our commitment to exceptional retailer support,” said Leishman. “Her team's responsiveness and expertise provide a solid foundation of support, allowing our sales team to focus on growth and partnership development with confidence.”
COO Kyle Robertson said MLILY USA is proud to be a part of the American manufacturing landscape and strives to excel in all areas of its business for sustainable growth.