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From Home Furnishing Business
Symphony Sleep Aims to Use Videos for In-Store Sales
December 11,
2024 by Karen Parrish in Business Strategy, Industry 
Adjustable base company Symphony Sleep aims to solve a common problem for brick-and-mortar retailers with the latest addition to its sales and marketing toolbox – a collection of videos that sell directly to in-store shoppers at the point of sale.
Available to all Symphony Sleep retail partners at no cost, the sales videos are accessible by QR code where each product is displayed on the retail floor. Customers simply scan the code found in the remote pocket holder to watch a professionally produced and narrated video of the product they are interested in. Each video is two to three minutes in length and demonstrates the product along with key features and benefits.
The initial release of the video collection includes one video for each of the company’s five core adjustable bases – S100N, ES200, ES500, ES600 and ES700. The company also plans to add these selling videos for some of its most popular accessories, such as the Elevation Kit, Hi-Low Kit, Sleep Safe and the Sleep Sense sleep tracker.
“These videos can solve a real pain-point for many retailers – training and retaining retail sales associates – by enabling them to maximize the opportunities of every door swing,” said John Schulte, president of Innovative Sleep Technologies, home of the Symphony Sleep brand.
He explains that the videos can serve as a critical tool in situations where the store might be understaffed on a particular day or is experiencing a busy period when there isn’t an RSA available. The videos can engage the customer and begin the sales process with an introduction to and demonstration of the product. This presale initiative gives the RSA time to continue the conversation, step up the customer, upsell accessories, and finalize the sale.
“We are continually looking for ways to solve retailers’ problems and eliminate obstacles to the sale. It’s how Symphony Sleep adds more value to the partnership with retailers,” said Schulte.