Daily News
From Home Furnishing Business
Silk & Snow Expands to Western Canada with Edmonton Store
November 26,
2024 by Karen Parrish in Business Strategy, Industry 
Silk & Snow, one of Canada's fastest-growing, digitally-native home and lifestyle brands, announces its expansion into Western Canada this November with the opening of its new store, located at one of Canada's largest retail power centres, South Edmonton Common.
The new 1900 sq ft space marks a significant milestone as Silk & Snow broadens its retail footprint into Alberta, inviting more Canadians to interact with the brand's catalogue of thoughtfully designed mattresses, bedding, furniture, sleep accessories and bath essentials.
"Our customers are at the heart of our business, and we continue to see an increased demand for in-person experiences," says Albert Chow, co-founder and CEO of Silk & Snow. "This new location allows us to bring our brand to life for the first time in Western Canada, and meaningfully connect with more of our community."
Silk & Snow's brick-and-mortar expansion affirms a growing appetite for conscious manufacturing, high-quality materials, and transparency - key values that have fueled the brand's impressive growth since launching in 2017.
The storefront will be the third for Silk & Snow, which currently has locations in Ottawa and Toronto. The brand will also launch a fourth retail experience in Laval, Quebec, later this month in partnership with Dormez-Vous.
The Edmonton store is the second collaboration between Silk & Snow and renowned architectural firm, Benoy. Fusing Japandi and Mid-Century Modern interior styles, the space features natural-inspired accents, muted neutrals, and rich earthy tones to achieve Silk & Snow's signature aesthetic.
Silk & Snow will open its doors in November 2024. More information about the location, including store hours, can be found HERE.