Daily News
From Home Furnishing Business
"Elevate Outdoor" During Day-Long Program at Winter Atlanta Market
November 21,
2024 by Karen Parrish in Business Strategy, Industry 
AmericasMart Atlanta will debut "Elevate Outdoor – Designer Experience," a new day-long program designed to orient and educate designers on business opportunities in casual and outdoor furnishings through educational sessions, interactive events, amenities and exclusive incentives, on Jan 16, during the Winter Atlanta Market.
This “Consumer interest in outdoor living spaces is growing, and AmericasMart Atlanta’s casual/outdoor collection is perfectly positioned to help designers meet this demand,” said Dorothy Belshaw, ANDMORE℠ President. “This focused day of programming offers designers the chance to connect with key suppliers, explore emerging trends and develop or expand services in the outdoor category.”
Presented against the backdrop of AmericasMart Atlanta’s five floors and 70+ showrooms dedicated to casual and outdoor resources, Elevate Outdoor is a full-day, five-part program curated for designers to explore business opportunities in these categories. This experience includes sessions on affiliate programs, sustainable fabrics and effective marketing strategies. Attendees can enjoy gifts and giveaways, as they connect with industry leaders and gain insights into expanding their outdoor design services.
Drawings and special offerings for the trade will be featured during the day-long event. Upon presentation of a market badge at the ICFA Member Lounge in Building 1, Floor 2, designers will receive a special gift from the outdoor living showrooms, while supplies last. Also, the first 30 attendees at the POLYWOOD and Sunbrella session will receive a gift, and there will be two large drawings at the conclusion of the event for larger prizes.
For more information on the Elevate Outdoor – Designer Experience, visit casualmarketatlanta.com/events/.